FOLDABLES ARE MAKING A COMEBACK, WITH OPPO DOMINATING THE CHINESE MARKET WITH A 14.8% SHARE.

Foldable phones are making a strong comeback, with the form factor expected to increase at a compound annual growth rate of 114% from 2019 to 2025. China, the worldwide pioneer in the creation of foldable smartphones, paved the way for the smartphone form factor, contributing a 26% share of the global market last year.

Within the Asian market, OPPO leads the foldable trend with the OPPO Find N2 Flip, which has topped China’s foldable smartphone segment, grabbing approximately 15% of the share during the period of January–May 2023. This demonstrates a clear consumer interest in foldables, and users are on the market for a unique user experience coupled with innovation.

In understanding this, OPPO has set a gold standard in user experience for the foldable segment by introducing innovations that have provided a unique consumer experience. The brand, synonymous with innovation, has enhanced the Find N series’ split mode and interactive gestures while improving the device’s free hovering capabilities as well as optimizing parallel window functions, which simplify a user’s digital experience.

Improvements in the Find N series have been able to convert consumers from mere “trial users” of foldable products to avid users who rely on them extensively in their daily lives.

 

Bringing the Find N series to life

The OPPO Find N is a result of 4 years of intense R&D and 6 generations of prototypes, with research going as far back as April 2018, effectively making it 5 years since the prototype conceptualization of OPPO’s first foldable.

In bringing its first foldable to fruition, OPPO sought to answer the two pain points of existing foldable phones: a visible display crease and a perception of poor durability. Both of these factors resulted in the choice of the hinge for the Find N.

Developed using the industry-leading waterdrop hinge, which was chosen primarily for its durability, the Find N’s flexion hinge is crafted from aircraft-grade high-strength steel and polymer. Therefore, the flexion hinge makes the Find N incredibly strong and slim and promotes seamless folding.

 

Form meets function in the Find N series.

The foldable is designed to complement a user’s lifestyle, and that includes anticipating heavy usage and, in the case of the foldable, opening and closing multiple times throughout the course of a productive day of usage.

With the Find N2 Flip, users can have confidence that their amazing folding phone will continue to perform well throughout its lifetime. As certified by TÜV Rheinland through testing conducted under laboratory conditions, the smartphone stays tough even after 400,000 folding tests.

In fact, seeing is believing, as OPPO allowed consumers to visualize the device’s durability at the OPPO Find N2 Flip Experience Store this year with the “200,000 folds challenge”.

The OPPO Find N2 Flip went through a rigorous folding and unfolding process of up to 200,000 times, further showcasing how the Find N series is made with heavy usage in mind.

At launch, the Find N2 Flip’s cover screen was the largest of any flip phone, measuring in at 3.26 inches in a vertical orientation, ideal for most use-cases. This innovative form factor has also brought new functionality to the flip device, with FlexForm Mode giving users the freedom to use the main camera set up for selfies, group shots, and even vlogging.

Aside from the ability to transform the way we take pictures and videos, the OPPO Find N2 Flip also introduced the fastest charging of any flip phone, the 44W SUPERVOOC, taking the 4,300mAh battery from nearly empty to 50 percent in just 23 minutes.

 

Introducing OPPO’s next-generation foldable experience

In October 2023, OPPO is set to unveil the latest in its foldable experience for smartphone users everywhere. Set as the gold standard for foldables, the latest in the lineup for OPPO’s foldables will introduce users to upgrades across the board, from elevated styling and an improved cover screen experience to game-changing cameras.

Be among the first to witness the unveiling of OPPO’s next-gen foldables by registering your interest here. Stay tuned to find out more about OPPO’s next-generation foldable at the upcoming global launch.

For more information about OPPO, kindly visit https://www.oppo.com/my/.