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At IMEX Frankfurt 2023, MALAYSIA will organise business events for the nation

The Malaysia Convention & Exhibition Bureau (MyCEB) will be participating at IMEX Frankfurt (also known as “the trade show”) for the eleventh time this year, continuing to promote and showcase Malaysia’s thriving business events landscape. In order to actively engage its international audience and present the nation’s new products for 2023 and beyond, the Bureau is collaborating with 15 industry partners, including state bureaus, famous hotel brands, and conference centres, to organise a deluge of events across the important three-day event.

Malaysia’s delegation led by YBhg. Datuk Mohd Zamri Bin Mat Zain, Deputy Secretary General (Tourism), Ministry of Tourism, Arts and Culture Malaysia says that MyCEB is an avid supporter of the tradeshow as it is an effective platform for participants to draw attention from key parties and continuously push Malaysia as the preferred business events and international sporting events destination in Asia.

“Last year, we were able to identify 113 leads from IMEX Frankfurt and this year, we target to increase the number of this generation as we place our trust and confidence in one of the best platforms for the business events community. Our focus is to continue to create and explore new ties while strengthening existing relationships for the long term. In addition, we are looking to gain and exchange insights for better growth of the destination and industry,” he continues.

At a designated pavilion at B200, Team Malaysia will showcase the opportunity to highlight our vibrant hotels, venues, team-building offerings and experiences to key global incentive decision-makers, who are responsible for bringing in large groups that support our tourism industry and broader visitor economy. Inspired by Malaysian’s cultural heritage ‘Tekat’, Malaysia aims to produce and fabricate golden opportunities in creating a masterpiece event, which also represents the inspiration behind the overall theme for this year’s trade show. As diversity and inclusion becomes front and centre, MyCEB aspires to break all potential barriers to delegates and provide alternative ways to make the event experience rewarding for the community and nation building.

“The formation of ACA is a regional effort to rebuild and boost the business events industry and MyCEB is proud to be a contributor to the alliance. MyCEB also reveals that the Asia Convention Alliance (ACA) is conducting several key meetings during IMEX Frankfurt 2023,” says YBhg. Datuk Mohd Zamri Bin Mat Zain.

For the past year, Malaysia has seen progress in the recovery of its business events industry as the pandemic recedes, attributing to the government’s effective inoculation processes and citizens’ awareness. The nation is getting back on track as international borders reopened last year and saw an increase of tourism visitors to the country. The country’s strategy in steadily strengthening the business events industry includes vigorous promotional campaigns and international collaborations, which is already witnessing short term results of 114 business events secured from this year till 2030.

For more information on Team Malaysia’s participation in IMEX Frankfurt 2023, get in touch with MyCEB through our website at or visit booth B200 at the tradeshow.

Co- Exhibitors at The Malaysia Pavilion B200:

  1. State Bureau / Government Tourism Organization
  • Penang Convention & Exhibition Bureau
  • Sabah Tourism Board
  1. Convention Centre
  • Kuala Lumpur Convention Centre
  • Setia Spice Convention Centre
  • Malaysia International Trade and Exhibition Centre
  • World Trade Centre Kuala Lumpur
  • Sabah International Convention Centre
  1. Hotel with Meeting Facilities
  • The Westin Langkawi Resort & Spa
  • Shangri-La Rasa Ria, Kota Kinabalu
  • Sunway Resort Hotel Sdn Bhd
  • Amari SPICE Penang
  • Berjaya Hotels & Resorts
  1. Event Product & Service Provider
  • Universal Holidays Travel & Tourism