BMW Malaysia presents the New BMW X7 xDrive40i Pure Excellence.

A product upgrade for the highly sought-after premium Sports Activity Vehicle (SAV) is shown off, and it has a new design language for the luxury class in addition to a plethora of digital services and assistance systems. The New BMW X7 xDrive40i Pure Excellence, which the premium automaker has dubbed The President and now has more advanced digitalization capabilities and a sophisticated design, was unveiled today by BMW Malaysia for the Malaysian market. This vehicle raises the bar for sheer driving pleasure in the premium SAV segment.

Hans de Visser, Managing Director of BMW Group Malaysia said, “Luxury has always been progressive for us at the BMW Group, and with every turn of the tide, we refine and redefine the meaning of luxury across our most sophisticated portfolio. The New BMW X7 is testament to this, arriving as an exemplification of progressive luxury – one that offers pure performance, aesthetics and driving excellence.”

The New BMW X7 features a significantly refined appearance, courtesy of a new front design with split headlights, reflecting BMW’s new luxury class design language. Notably, the interior – with the BMW Curved Display and Operating System 8 – has been revised to provide superior connectivity, as well as a wide range of digital services and assistance systems. The six-seater configuration with individual captain seats in the second row maximises passenger comfort, while driving experience is elevated with the new 48-Volt mild hybrid petrol engine.

Distinctive design for maximum impact.

Arriving with the Pure Excellence package, the refined frontal appearance of the New BMW X7 distinguishes the luxury SAV from its predecessors as it presents split twin LED headlights with separate units serving distinct functions — daytime running lights and indicators at the top. The front apron also has a new design, with powerfully sculpted surfaces housing a new double-slat kidney grille design and two eye-catching chrome elements as frames for its central air intake. This modern front design marks the New BMW X7 as an unmistakeable member of the BMW luxury class, setting it apart from its predecessor and underscoring its position as the flagship BMW X model.

From the side, short overhangs, a long wheelbase, and elongated lines define the silhouette of the New BMW X7, complemented by roof rails, exterior line in satinated aluminium and sleek light alloy wheels that flank the luxury SAV.

At the rear, the three-dimensional taillights of the New BMW X7 come with a completely redesigned internal graphics layout that includes a new position for the reversing lights. Another new feature is the glass-covered chrome strip connecting the two taillights, which further emphasises the width of the luxury SAV.  In addition, the high ground clearance provides a commanding vantage point to the New BMW X7.

Innovative, sophisticated, and spacious interior.

The BMW Curved Display, featuring a 12.3-inch Information Display and 14.9-inch high-resolution touchscreen Control Display as standard, gives the interior of the New BMW X7 an exclusive, more digital cockpit ambience. The instrument panel appears significantly lower with discreetly integrated air vents, while the outer air vents are framed by sophisticated chrome elements. Further enhancing the premium ambience of the luxury SAV is the ‘Lindenwood Fineline’ fine wood trim, sport leather steering wheel and M Headliner ‘Alcantara’ anthracite.

The Ambient Light Strip below the interior trim finisher makes for another visual highlight in the New BMW X7. It is backlit and creates a special appearance of spatial depth with its crystalline looks and prismatic structure. As standard, the Ambient Light also includes the Welcome Light Carpet for the entrance areas on the left and right. The Crafted Clarity trim with handmade elements made from cut crystal glass perfectly complements the Ambient Light Strip, which displays an “X7” designation on the passenger side.

The New BMW X7 now also offers a spacious six-seater configuration with two comfortable individual seats in the second row. Seats also feature the new Sensafin upholstery with decorative stitching as standard, complementing the BMW Group’s ambitions for sustainability. Additionally, the large panoramic glass roof provides a brighter and airier interior ambience. As for luggage capacity, the New BMW X7 provides up to 750 litres of boot space with its third-row seat folded down.

Driving pleasure in its purest form.

The New BMW X7 is offered with a petrol engine paired with xDrive all-wheel drive and an 8-Speed Steptronic Sport transmission. The luxury SAV also features a new mild-hybrid technology with a 48-Volt starter generator for even better efficiency and dynamics. The in-line six mild hybrid engine is capable of a 250 km/h top speed, delivering 375hp (280kW) and 540 Nm of torque. This allows the luxury SAV to achieve the century sprint quicker, in just 5.8s compared to its predecessor’s 6.1s.

Alongside that, the New BMW X7 comes with a double-wishbone front axle, a five-link rear axle and a two-axle air suspension complete with automatic level control as standard. This concept ensures an outstanding range of driving characteristics, from superb ride comfort to the type of dynamic handling customers have come to expect from the brand. Furthermore, the Integral Active Steering ensures maximum manoeuvrability at low speeds and particularly agile handling in the medium speed range by adding rear-wheel steering. Enhancing the SAV’s comfortable interior, the Executive Drive Pro provides a smooth, balanced riding experience.

Comprehensive and convenient connectivity.

The New BMW X7 includes the BMW Live Cockpit Plus with a freely customisable Information Display and touchscreen Control Display. Integral to the cockpit interface, the New BMW X7 is now equipped with the latest BMW Operating System 8 that forms the foundation for comprehensive connectivity. Vehicle systems can be controlled in multiple ways such as using the BMW Intelligent Personal Assistant, the multifunction buttons on the steering wheel, the BMW iDrive Controller as well as touchscreen and gesture control. The BMW Live Cockpit Professional also includes the BMW Head-Up Display as a standard feature, which projects important information relevant to the driver.

A comprehensive range of modern driver assistance systems – the Parking Assistant Professional and Driving Assistant – are also available as standard for the New BMW X7. The Parking Assistant Professional is a camera- and ultrasound-based assistance system that can be used to start an automated parking manoeuvre.  Also included is the Reversing Assistant Professional, which records up to the last 200 metres covered.

The Driving Assistant, on the other hand, comprise of features such as Lane Departure Warning, Lane Change Warning with active steering interventions, Front Collision Warning with brake intervention, Rear Crossing Traffic Warning, Rear Collision Prevention with exit warning, Speed Limit Info and manual Speed Limit Assist.

The exterior colour offerings for the New BMW X7 are Sparkling Copper Grey Metallic, Blue Ridge Mountain Metallic, Skyscraper Grey Metallic, Mineral White Metallic, and Black Sapphire Metallic, while the new Sensafin upholstery is available in Sensafin Black and Sensafin Cognac.

Dynamic financial programme.

With the Straight Line Financing Plan from BMW Group Financial Services Malaysia, the New BMW X7 xDrive40i Pure Excellence can be owned with a monthly instalment plan starting from RM7,581.00 (based on estimates of an 80% loan on a seven-year tenure).

Complete premium ownership experience.

Owners of the New BMW X7 xDrive40i Pure Excellence will receive the complete BMW Group Malaysia Premium Ownership experience which includes:

  • BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service Programme
  • BMW Roadside Assistance and Accident Hotline
  • The BMW Group Loyalty+ Mobile App – BMW Privileges Card
  • BMW Service Online

The retail pricing for the New BMW X7 xDrive40i Pure Excellence with 5-Year Extended Warranty and Service Package, as well as Sales and Service Tax (on the road, without insurance) is:

The New BMW X7 xDrive40i Pure Excellence RM 654,800.00


Customers may contact their preferred authorised BMW dealer or browse to learn more about the New BMW X7 xDrive40i Pure Excellence.


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