In the Year of the Dragon, PEPSI Encourages You to “Finish the Unfinished” and Has the Potential to Win Big
Get ready for a spectacular Chinese New Year celebration as Pepsi launches a campaign to promote responsible holiday trash reduction practices, along with a chance to win lucky gold!
In this latest campaign, ‘Finish the Unfinished’, Pepsi is taking a bold step to welcome the Year of the Dragon by reminding Malaysians to finish what we started. Whether it’s an unfinished drink or those lingering resolutions, Pepsi aims to inspire a sustainable movement with a light-hearted approach this Chinese New Year.
Throughout the years, Pepsi has noticed a common trend among Malaysians during CNY celebrations. Canned drinks are often the preferred choice for serving guests during festive gatherings. However, the canned drinks are sometimes left behind by guests unfinished at these gatherings, leading to wastage. With an average of five to ten house visits a day, guests are served their favourite canned refreshments, often resulting in unfinished drinks. In the spirit of “Finishing the Unfinished,” this year, Pepsi would like to encourage consumers to opt for the 1.5L bottle when it comes to serving Pepsi to guests at festive gatherings. This is to avoid wasted sips during celebrations with loved ones at home. This not only contributes to a more eco-friendly celebration but also allows us to pour just the right amount desired for enjoyment.
That’s not all! To kick off this year of the Dragon, Pepsi is giving away 3 gold cups worth a total of RM288,888 to give you a refreshing and happy experience to bring home. All consumers now stand a chance to win 1 out of 3 Pepsi Gold Cups every time you purchase RM28 worth of Pepsi and participating brands*! Made of 99.9% pure gold, Pepsi’s Golden Dragon Cups’ bold and striking dragon motif represents the hope of bringing prosperity and happiness to your household!
Simply purchase participating brands* worth RM28 in a single receipt and submit your entry via the website (https://thepepsigoldcupgame.com). To ensure consumers have increased chances of winning these prizes with their families this Chinese New Year, Pepsi is also introducing exciting free-to-play games. Designed to allow you to bond with your family while also testing your reflexes and skills, you can earn in-game points to boost your prospects of winning the treasured Pepsi Gold Cup! The more you play the games, the more points you earn, which can help increase your chances of winning! Three winners will bring home a gold cup this Dragon Year! Terms & conditions apply.
Try your hand at the following games available:-
- Dragon Tiles
Always wanted to perform in a concert? Now you and two friends can challenge each other to a fast-paced rhythm game of Dragon Tiles! The top scorer earns 8 points, while the other two bandmates earn 6 points each. All points help increase your chances of winning the Golden Dragon Cup!
- Pepsi Pong
Confident in your aim? Think you’ve got nerves of steel? Then challenge your best friend to Pepsi Pong! Sink your Pepsi ball in your opponent’s cup to score. Knock out all 10 cups to earn 8 points, while the other gets 6 points. All points help increase your chances of winning the Golden Dragon Cup!
Etika’s Vice President of Marketing, Amy Gan, said, “Chinese New Year embodies togetherness with loved ones, while enjoying favourite food and beverages. It’s also a time for setting new resolutions and fostering a good start to the new year.“
She also said, “Pepsi encourages all to reduce festive wastage. Many can relate to the wastage of drinks left behind by guests after they leave the house. Therefore, we propose serving guests Pepsi through its 1.5-litre bottles. This way, guests may help themselves to as much as they desire. Our creative approach this year involves encouraging all to finish your drinks, just as we encourage all to finish what you started on, and not give up on your new year resolutions.”
To sweeten the celebrations, Pepsi wants to give you more! Receive 4 x 320ml Free Calpis Soda Original* with the purchase of any participating products worth RM28 and be sure to win a share of RM188,888 E-angpao from Touch ‘n Go eWallet when you purchase one carton of 12-can pack *. Simply key in the unique code that can be found inside the carton box into your Touch ‘n Go eWallet to redeem instant credit. Terms & conditions apply.
Ready to win big? Head to your nearest supermarket to grab your favourite Pepsi products now while stocks last! And while you savour your Pepsi, catch our newest Chinese New Year Festive film at https://www.youtube.com/watch?v=8wAWPF_eYj0
Find out more on Pepsi’s Chinese New Year Campaign at https://www.etikaholdings.com/ETIKA%20html/campaigns/PEPSI_Bring_Home_Happiness_Dragon_Year.html or Facebook page at https://www.facebook.com/PepsiMalaysia.