Penang is delighted to announce that it has been chosen as the host city for the eagerly awaited 2nd Penang International Hair & Beauty Festival in 2023. This historic occasion is scheduled to take place from October 10 to 11 at the PICCA Convention Centre at Butterworth Arena, Penang, Malaysia.

Organized by the Penang Hairdressing and Hair Waving Association (PHA), the Penang International Hair and Beauty Festival is a global gathering that draws professionals, companies, and associations from the dynamic hair dressing and beauty industry. The festival serves as a platform to showcase the latest advancements in hair and beauty technologies, products, and equipment,  offering attendees a unique opportunity to gain valuable insights into industry trends and innovations.

This year’s festival promises to be even more exceptional, featuring international hair shows, hair and make-up competitions, and in valuable business networking prospects. However, one of the standout features of the event is its unwavering commitment to knowledge sharing. Esteemed industry experts will play a central role in delivering informative seminars and captivating presentations. These educational sessions are designed to equip attendees with the tools they need to stay ahead in an industry that is constantly evolving.

The 2nd Penang International Hair and Beauty Festival 2023 is expected to have a substantial economic impact on the region,  with an estimated economic impact (EEI) of RM7.3 million. We international and national backgrounds, further underlining the significance of this event in the beauty and hairdressing sector.

Penang stands at the forefront of event hosting and business travel, offering a diverse array of venues, accommodations, and growth opportunities. The region’s strategic location, combined with its dedication to providing top-notch amenities, makes it the perfect destination for businesses and travelers alike. As the host city for the 2nd Penang International Hair & Beauty Festival 2023, Penang is poised to shine on the global stage of business events.


For more information, kindly contact:

Arvind S. Santhaselvan,

Executive, Marketing & Communications


Tel: +6042616161


Twitter: @PCEB_MY

Instagram: @penang.unfiltered