Samsung Electronics Co., Ltd. is once again making cutting-edge technology more accessible with its latest update for the Galaxy A series. Select models will soon support AI assistant activation through the side button—a feature previously exclusive to flagship Galaxy S devices. This move aligns with Samsung’s ongoing vision of democratizing AI and empowering more users with smarter, more intuitive mobile experiences. With this update, users can activate Gemini, Google’s AI-powered assistant, simply by pressing and holding the side button. The convenience of this gesture enables users to accomplish everyday tasks with greater ease, such as checking schedules, discovering restaurants, or even managing app-based actions across services like Google Maps and Messages.
This enhanced AI access is part of Awesome Intelligence, introduced on the latest Galaxy A56 5G, A36 5G, and A26 5G. These devices already feature select AI-powered tools designed to make users’ lives more efficient. Now, with the addition of side-button AI activation, even more Galaxy A users around the world can enjoy seamless, voice-driven interaction. As Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics, explained: “We’re excited that Galaxy A series users will now be able to activate Gemini faster and more naturally through a simple gesture that brings intelligent support into the flow of daily tasks.”
Whether it’s finding pet-friendly restaurants with terrace seating or sharing a location instantly with a friend, the integration of Gemini AI makes mobile life smoother. The software update will begin rolling out globally to eligible Galaxy A series devices starting in early May 2025.
Don’t miss out on Samsung’s limited-time promotion, available until 30 April 2025, where customers can enjoy up to RM429 worth of rewards with the purchase of select Galaxy A series devices. The Galaxy A26 5G is available in Black, Mint, and Peach Pink, with two memory variants: 6GB RAM + 128GB storage for RM1,199, and 8GB RAM + 256GB storage for RM1,399. Buyers will receive an exclusive e-voucher worth RM100, a double storage upgrade worth RM200, a 1-year extended warranty valued at up to RM129, and up to 30% off when purchasing selected Galaxy Watch, Buds, Tablets, or Accessories together.
The Galaxy A36 5G, available in Awesome Lavender, Awesome Black, Awesome White, and Awesome Lime, is priced at RM1,499 for the 6GB RAM + 128GB model, and RM1,699 for the 12GB RAM + 256GB option. Meanwhile, the Galaxy A56 5G offers powerful performance in Awesome Lightgray, Awesome Graphite, Awesome Olive, and Awesome Pink, starting at RM1,999 for 8GB RAM + 128GB storage and RM2,199 for 12GB RAM + 256GB storage.
These offers add tremendous value to Samsung’s already attractive A series lineup—making now the perfect time to upgrade to a smarter, AI-powered device.
Now’s the perfect time to upgrade to a Galaxy A device and experience awesome intelligence with just the press of a button.
Galaxy A56 5G
https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-256gb-sm-a566bzauxme
Galaxy A36 5G
https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a36-5g-awesome-lavender-256gb-sm-
a366blvuxme/
Galaxy A26 5G
https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a26-5g-peach-pink-256gb-sm-a266bzihxme
