Sony Unveils a New Three-Tiered Loyalty Programme for Malaysia: Experience More, Earn More

Sony’s three-tiered “My Sony Rewards” loyalty program is set to engage Sony Store customers even more than before, with rewards like pre-sale invites, redemption system, birthday discounts, exclusive parties and more.

With the goal of boosting consumer involvement and rewards, Sony Malaysia has unveiled My Sony Rewards, an upgraded loyalty programme. This redesigned programme, which has three tiers and more rewards, aims to give Sony fans more experiences, more advantages, and more value.

My Sony Rewards will give Sony members points for purchases made at the online and physical Sony Stores (excluding e-commerce marketplaces). Members can redeem these Sony points to offset eligible Sony Store purchases or redeem e-vouchers of their favourite lifestyle brands. When members register their product through My Sony Rewards, they may also be eligible for an extended warranty.  This allows consumers to unlock exclusive benefits, making their journey with Sony even more rewarding.

“We are grateful for our highly engaged fanbase in Malaysia and how they have been active supporters of our brand. We’ve developed a plan that rewards Sony Store customers so that we can continue to inspire creativity and spark curiosity with the community. We also hope that through this program, we will be able to continuously engage our customers at different stages of their journey with us and provide exceptional products and experiences for them,” said Mr Kazutoyo Araki, Managing Director of Sony (Malaysia) Sdn Bhd

What’s New in Sony’s Revamped Loyalty Program?

While the current loyalty program offers benefits like extended warranty, birthday vouchers, and event invites, the enhanced loyalty program is set to help members unlock rewards at every turn.

These include:

New Member Voucher: To celebrate the launch of the enhanced loyalty program, new members will enjoy a RM30 discount with a minimum spending of RM300. This promotion is valid till the end of February 2024.

Earn Points for Every Purchase: With Sony’s loyalty program, earning rewards is easier than ever. Members will receive 1 point for every RM1 spent, making it simple to accumulate points towards exciting rewards.

Birthday Voucher: Sony knows how to celebrate special occasions! Members will receive a birthday voucher, valid for two months, offering an RM50 discount on a minimum spend of RM200, making birthdays even more special with Sony.

Gain Points from Completing Your Profile and Opt-In for Marketing Updates: By completing their profiles and opting in for marketing updates, members can supercharge their points accumulation. Sony will reward this engagement with 200 points, ensuring that members are well on their way to enjoying exclusive benefits.

Complete a Survey and Earn 200 Points: Sony values member feedback and wants to hear their opinions. By participating in surveys, members will earn 200 points, making sure that their voices are heard and appreciated.

Attend Workshops and Gain Ad-Hoc Vouchers: Sony’s commitment to enriching the fan experience goes beyond transactions. Members who participate in Sony workshops will have the opportunity to gain ad-hoc vouchers, fostering a sense of community and growth.

How to Earn Points

Joining the program is easy – Sony users can sign up on the Sony Malaysia website ( Members start earning points from the very first purchase thereafter – all they need to do is verify their email address, and their My Sony Rewards account is activated, and they can begin earning Sony points.

Earning points is straightforward:

  • Make Purchases: Every RM1 spent earns 1 point.
  • Complete Your Profile and Opt-In for Marketing Updates: Earn 200 points.
  • Participate in Surveys: Earn 200 points.
  • Attend Workshops: Gain ad-hoc vouchers for enriching experiences.

About My Sony Membership Tiers

Sony’s loyalty program introduces three distinctive membership tiers to cater to different levels of engagement:

  • Club Tier: For those who have just embarked on their Sony journey, Club Tier offers a solid foundation. Members at this level will earn 1 point for every RM1 spent. To qualify for Club Tier, members need to accumulate between 1 and 3,100 points. Club Tier members will be eligible to receive welcome and birthday vouchers, along with pre-sale invitations.
  • Elite Tier: Elite Tier members enjoy a boost in rewards with 1.5x points for every RM1 spent, making their loyalty even more rewarding. To reach Elite Tier, members must accumulate between 3,101 and 16,100 points. Elite Tier members will be eligible to receive welcome and birthday vouchers, along with pre-sale invitations.
  • Platinum Tier: Members in the Platinum Tier enjoy the ultimate reward with double the points, earning 2x points for every RM1 spent. It’s an invitation to an extraordinary level of loyalty, promising an unparalleled experience that reflects Sony’s deepest appreciation for their steadfast support. To attain Platinum Tier status, members must accumulate a total of 16,101 points.

This revamped loyalty program not only elevates the Sony experience but also brings fans closer to their passion for entertainment and technology. Sony cordially invites all fans to embark on this exciting journey.

For more information about Sony’s Loyalty Program, please visit

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