Tag: #BelgianChocolate

  • Magnum Ice Cream Celebrates Its Asian-Inspired Innovation, Magnum Matcha Crumble, with a Fusion of True Pleasures

    Magnum, the pioneer of indulgent ice cream pleasure, is thrilled to announce its latest culinary creation that crosses borders and thrills the senses – the Magnum Matcha Crumble. This perfect blend of East and West concept embodies the essence of Japanese culture, expertly matched with Magnum’s distinctive thick cracking Belgian chocolate, offering an indulgence that stays True to Pleasure.

    A Fusion of Flavors and Textures

    The Magnum Matcha Crumble is a velvety smooth Matcha ice cream, encased in the iconic Magnum thick cracking Belgian chocolate with crunchy shortbread crumble pieces. This remarkable combination offers a symphony of textures and flavours that truly elevate the ice cream experience.

    “At Magnum, we’ve always pushed the boundaries of indulgence. We’ve travelled the world to source the finest ingredients, and this time, we’ve drawn inspiration from the vibrant and captivating culture of the East. We couldn’t be more excited to share Magnum’s Asian-inspired ice cream with all of you,” says Jean, Nichapat Valaiphatchra, Business Lead of Unilever Ice Cream, Malaysia. “We’re not just delivering ice cream; we’re delivering an experience. The Magnum Matcha Crumble is a testament to our commitment to quality, innovation, and the pursuit of true pleasure.”

    Celebrating the Magnum Matcha Crumble in True “Magnum Style”

    Celebrating the brand’s triumphant return to on-ground events, Magnum reclaimed the spotlight in style on September 11th at Sentul Depot with an extravagant takeover event. This event that saw the space transformed into a Magnum Matcha world, exemplified the global brand’s unwavering dedication to delivering moments of pure indulgence.

    Amidst the buzz of the city, they hosted an array of distinguished guests, including the likes of Daiyan Trisha, Ben Amir, and Qiu Wen. Their presence added an extra layer of glamour and excitement, reaffirming Magnum’s status as the epitome of true pleasure.

    Guests were immersed in a captivating Japanese-themed Magnum Matcha Takeover event, where they had the opportunity to indulge in the latest Japanese-inspired creation and more. The event featured an elevated Magnum ice cream experience, a captivating East meets West live performance, and an exclusive Magnum X Chateau Dionne chef’s creation.

    From left to right: Daiyan Trisha, Jean Nichapat Valaiphatchra (Business Lead, Ice Cream Business Group, Unilever Malaysia), Alan Tsing (Ice Cream Brand Marketing & Magnum Lead, Ice Cream Business Group, Unilever Malaysia), Ben Amir

    True Pleasure Moments

    As part of the celebration, guests immersed themselves in an array of pleasurable activities, each one thoughtfully designed to captivate the senses and embrace the spirit of indulgence. Guests had the opportunity to experience the artistry of a traditional Japanese tea ceremony, where they learned the intricate techniques of whisking premium matcha tea paired with a decadent piece of M-shaped Belgian chocolate. Additionally, guests indulged in crafting their very own Japanese fans, each a personalized masterpiece to take home as a cherished memento of the occasion.

    To add a touch of tradition and optimism to the modern pleasure experience, guests were also invited to partake in a beloved Japanese ritual. They penned down their hopes and dreams for the upcoming year, encapsulating their desires for a future filled with moments of true pleasure. These wishes were then hung upon a visually enchanting ‘wishing tree’, creating a breathtaking tapestry of aspirations that served as a meaningful symbol of our commitment to making every day a pleasure-filled delight.

    For those who believe in the moment of indulgence and the pursuit of true pleasure, Magnum Matcha Crumble is an invitation to embark on a journey where East meets West, harmonizing Japanese culture with the unparalleled richness of Magnum’s signature Belgian chocolate coating. It’s a well-balanced indulgence that remains “True to Pleasure.”

    Pleasure Seekers can now savour the Magnum Matcha Crumble available nationwide across major minimarkets, supermarkets, convenience stores, petrol marts, e-commerce sites, and food delivery platforms such as Grab and Foodpanda.

  • SUNSHINE BREAD UNVEILS IRRESISTIBLE NEW SIGNATURE CREAM ROLLS SERIES FEATURING DECADENT BELGIAN CHOCOLATE AND CREAM CHEESE & HOKKAIDO MILK FLAVORS.

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    Sunshine Bread unveils its latest offering – the SIGNATURE cream roll series, featuring exciting new flavors like Belgian Chocolate and Cream Cheese & Hokkaido Milk. These options, packed with calcium, not only provide a convenient on-the-go snack but also promise a delectable and nutritious experience.

    The Belgian chocolate is freshly baked with high-quality chocolate from Belgium and is indulgent in every bite. The cream cheese and hokkaido milk, baked with cream cheese and premium hokkaido milk known for their distinctive rich, milky aroma and creamy taste, will satisfy every cheese and hokkaido milk lover out there. Both SIGNATURE Sunshine Cream Rolls are high in calcium, aiding in the development of strong bones and teeth, and added with wholemeal flour to provide a good source of protein, iron, fiber, vitamin B1, and B2. The Signature series cream rolls make for an excellent, healthier option for those who are constantly on-the-go.

    Sunshine Bread Sdn Bhd CEO, Mr Michael Chew, said, “Sunshine Bakeries has crafted our Signature Cream Roll series with our consumers’ interests in mind. Our Signature range of Belgian Chocolate, Cream Cheese, and Hokkaido Milk flavors is not only delicious and indulgent snacks; it is also always our commitment to fill the gap for healthier, more convenient, on-the-go cream roll options for our fans. It is our hope that our fans will enjoy these new flavor additions from Sunshine Bakeries, and they can indulge in the Signature Cream Roll series anytime and anywhere.”

    Sunshine Bakeries’ Signature cream roll series brings a wider variety of indulgent flavors to the brand’s existing range of cream roll flavors, including Butter Sugar, Chocolate Hazelnut, Cookies & Cream, and Creamy Vanilla, which are also made from the finest quality ingredients sourced worldwide.

    In addition, Sunshine Bakeries offers healthier bread loaves that are loved by fans, including the 100% Australian Oat Wholemeal Bread, Bread with Wheat Germ and Bran, Soft White Bread, and Homestyle Pandan Bread, which are crafted with love, packed with 100% goodness, and have 0% trans-fat, 0% artificial coloring, 0% artificial flavoring, and 0% cholesterol.

    Sunshine’s Signature cream roll series retails at RM1.50 each. Beginning today, Klang Valley and Negeri Sembilan residents can find Sunshine’s Signature cream rolls at supermarkets and convenience stores, including selected AEON, AEON Big, BHPetromart, Giant, Jaya Grocer, Lotus’s, myNews, Petron Treats, Panda Mart, and Shell Select outlets in Negeri Sembilan and the Klang Valley.

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