Berita Harian Malaysia

Tag: #Collaboration

  • BANK ISLAM’S BOLD MOVE: PARTNERING WITH QWORK TO BOOST THE GIG ECONOMY.

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    This strategic alliance between Bank Islam and Qwork is a testament to their shared vision of driving economic empowerment and financial accessibility. By leveraging Qwork’s community-driven platform, businesses can tap into a rich talent pool of skilled freelancers, while gig economy workers gain increased access to financial services, ultimately creating a mutually beneficial ecosystem for all stakeholders involved.

    With this partnership, Bank Islam aims to tap into Qwork’s extensive pool of gig workers via its intuitive platform to provide flexible financial solutions tailored to the needs of freelancers. By leveraging Qwork’s diverse talent network, Bank Islam aims to address the growing workforce segment’s economic challenges and offer them access to Shariah-compliant banking products and services.

    Bank Islam can promote Qwork’s advertised jobs within its Be U By Bank Islam app, which is 100% digital. Aside from accessing banking services, customers can use the ‘Gig Marketplace’ feature within the app to find income opportunities provided by Qwork. The effort aligns with Be U’s endeavors to respond to the needs of young adults who seek to earn spare cash through short-term jobs.

    Bank Islam Group Chief Digital Officer, Noor Farilla Abdullah, expressed her enthusiasm about the partnership. She stated, “We are delighted to collaborate with Qwork in our ongoing efforts to bolster the overall Be U app. Incorporating this use case into the app will empower users to handle their finances and earn a living. With everything on a single platform, users can easily track and manage their finances and access tailored solutions that cater to freelancers. This partnership aligns perfectly with our commitment to serving the needs of underserved communities and promoting equitable financial practices.”

    Earlier in September 2023, Be U by Bank Islam launched its debit card that is 100% issued, delivered, and managed through the app. Apart from providing convenient payment services, the Be U by Bank Islam app continues to release customer-centric solutions designed for the younger generation and freelancers. Bank Islam plans to introduce flexible financing options, digital payment solutions, and financial planning services in the Be U app.

    By understanding the unique needs and challenges of the freelance community, the bank aims to provide them with the support and tools necessary to thrive in today’s dynamic economy.

    Qwork’s CEO, Muna Munirah, highlighted the importance of the partnership, stating, “We are thrilled to partner with Bank Islam to empower freelancers and provide them with access to Islamic banking products and services. This collaboration aims to democratize benefits with the likes of working for an MNC for gig workers, a.k.a. freelancers on Qwork.”

    Bank Islam and Qwork are confident that this partnership will significantly impact the freelance community, fostering financial stability and unlocking new growth opportunities. By combining their expertise and resources, both organizations are committed to creating an ecosystem that supports the financial aspirations of freelancers, ultimately contributing to the growth and development of the Malaysian economy.

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  • WINNER, WINNER, CHICKEN DINNER: KFC MALAYSIA AND PUBG SERVE UP A RECIPE FOR VICTORY.

    Embarking on this exciting collaboration, KFC Malaysia and PUBG are set to deliver exclusive in-game rewards, adding an extra layer of thrill and incentive for gamers participating in this unique venture.

    The KFC, PUBG: Battlegrounds, and PUBG Mobile partnership brings customers an exciting new promotion, unlocking exclusive in-game rewards with the purchase of special KFC PUBG meals, starting October 11, 2023, while stocks last.

    When KFC customers purchase the Gamer Box, they will score in-game finger-lickin’ good loot straight from the Colonel’s kitchen. The rewards include up to six battle cosmetics in KFC’s signature red and white brand colors and inspired by KFC’s craveable tastes, allowing PUBG: BATTLEGROUNDS and PUBG MOBILE gamers to indulge all their senses. Players will also experience exciting KFC in-game visuals and digital experiences.

    In addition to these tasty in-game treats, players can savor the flavor and experience the collaboration in the real world. Fans can “load up, dive in,” and order at participating KFC restaurants, on the KFC app, or via KFC.com. to enjoy the special Gamer Box, which includes a Zinger Burger, one chicken, one fries (M), one 6 pc. O.R. Nuggets, one Coleslaw (S), and one drink.

    For a limited time during this collaboration, PUBG Mobile players can look forward to indulging their senses with virtual dining experiences in KFC Royale Restaurants across the Erangel, Miramar, Nusa, and Livik maps. These in-game KFC restaurants will offer players the opportunity to feast on mouthwatering KFC delicacies, each with their own distinct health or energy boosts, to help them take home the win. Players will also be able to gear up with KFC-themed items, including the KFC Royale Colonel Set, Chicken Champ Cover and Set, Royale Delight Top and Parachute, Seasoned Squad Graffiti, and Crispy Crunch Avatar Frame.

    While playing PUBG: Battlegrounds, players will have the exciting opportunity to acquire KFC-themed in-game items and encounter KFC restaurants on the Erangel map. Inside these KFC restaurants, players can explore a variety of themed items available at the kiosks, including the KFC Chicken Box, KFC French Fries, and KFC Energy Drink, each offering health benefits. Game gear, wins, and accessories include the KFC-themed Colonel’s Bucket Hat, Colonel’s Jacket, Colonel’s Shorts, Colonel’s Clogs, Colonel’s Parachute, and “It’s Finger Lickin’ Good” Spray. Players will also be exposed to crave-worthy KFC in-game visuals such as the statue of Colonel Sanders, kiosks issuing health benefits, a plane banner, electric billboards, and a map decal.

    “We are the pros when it comes to making the world’s most finger-lickin’ good fried chicken and delivering on the taste you crave,” said KFC Malaysia’s Chief Marketing Officer, Premnath Unnikrishnan.

    “Now PUBG: BATTLEGROUNDS and PUBG MOBILE fans can enjoy the iconic KFC taste like never before, then dive into a battle royale and score big loot for a double taste of victory,” he said.

    “This partnership delivers an exhilarating gaming experience where players land, loot, and survive while enjoying exclusive cosmetics,” said PUBG: BATTLEGROUNDS, PUBG STUDIOS Executive Producer Taeseok Jang.

    “It ensures that players savor a finger-lickin’ good taste of victory, perfectly blending the worlds of KFC and PUBG: BATTLEGROUNDS.”

    PUBG MOBILE is thrilled to partner with KFC, the internationally renowned restaurant brand,” said PUBG MOBILE Publishing, Tencent Games Head Vincent Wang.

    “As one of the biggest mobile games in the world, PUBG Mobile is committed to bringing quality gameplay to people on the move, just like KFC brings great food to people in thousands of locations globally. We can’t wait for KFC customers to experience diving into PUBG Mobile and securing that chicken dinner,” he added.

    Each Gamer Box includes a voucher code to enter on the special KFC X PUBG site, accessed via QR codes in-store or on vouchers. Once on kfcxpubg.com, users will redeem their vouchers to receive PUBG: BATTLEGROUNDS codes for in-game rewards on PC and console, or PUBG MOBILE codes to redeem via their mobile device. **

    The PUBG MOBILE virtual dining experiences will be available from October 2, 2023, until November 6, 2023. Download PUBG MOBILE for free on the App Store and Google Play Store. For more information on in-game updates, visit the PUBG Mobile website.

    The PUBG: BATTLEGROUNDS KFC restaurants and KFC-themed in-game items are available from October 11th, 2023, to November 7th, 2023, on PC, and from October 19th, 2023, to November 15th, 2023, on consoles. For the latest information on PUBG: BATTLEGROUNDS, please visit https://pubg.com/en-na or follow the official social media channels (Twitter, Instagram, Facebook, and TikTok).

    *Promotions are only available in participating markets. Must purchase a PUBG: BATTLEGROUNDS meal between October 11, 2023, and November 7, 2023, in-store, online, or on the KFC app, as applicable. While supplies last. A canceled order is not eligible. Prices, participation, and meal items may vary. Mobile ordering and delivery are available at participating locations. Tax, tips, and fees are extra.

    **PUBG: Battlegrounds or PUBG Mobile accounts are required for in-game rewards. PUBG: BATTLEGROUNDS is a free-to-play game available for PC, Xbox, and PlayStation. PUBG Mobile is available on mobile devices. The game is recommended for audiences 16 years of age and older on PC and console, with a 12+ rating for the mobile version. Children under 16 years of age playing on PC or console and those under 12 years playing on mobile should have parental advice.