Berita Harian Malaysia

Tag: Culinary

  • Making a Grand Return with Penang International Travel Exchange (PITE) 2023

    7 November 2023 Penang, Malaysia: The Penang International Travel Exchange (PITE), an event organized by Ace Conferences and supported by Penang Convention & Exhibition Bureau (PCEB), is set to return with more grandeur as it embarks on its sixth edition, scheduled to run from 7th to 9th November 2023. This remarkable travel trade event promises to enchance Penang’s status as the premier Business Events and Travel Destination in the Asia Pacific region.

    PITE 2023 is gearing up to be an unforgettable experience, gathering over 80 distinguished international buyers from across the globe, including Brunei, Indonesia, Singapore, Thailand, Philippines, Vietnam, China, Hong Kong, Taiwan, South Korea, India, Sri Lanka, Australia, Germany, Latvia, the United Kingdom, the United Arab Emirates, and the United States. Alongside them, 42 top-notch exhibitors from Malaysia will showcase their latest offerings, fostering fruitful collaborations and showcasing the best the region has to offer.

    Launched in 2018, Penang International Travel Exchange (PITE) has consistently strived to enhance Penang’s position on the global stage. It serves as a homegrown platform for travel trade professionals to forge valuable connections and explore the unique allure of Penang as a thriving Business Events and Travel Destination.

    PITE 2023 boasts an impressive itinerary that includes dynamic B2B sessions, enlightening site inspections, educational workshops, and engaging networking events. What sets this edition apart is the introduction of an exciting ‘expedition’ experience, designed to offer a fresh perspective on exploring the exquisite city of Penang.

    Attendees will have the opportunity to embark on familiarization trips to Penang’s latest attractions, ensuring a comprehensive and immersive experience of everything this vibrant destination has to offer. From its rich cultural heritage to its culinary delights and scenic beauty, Penang has something for every traveler.

    Penang International Travel Exchange (PITE) 2023 is the ultimate platform for sourcing the latest products and services through robust business networking and appointments.

     

  • World Gourmet’s Vision: Transforming Local Culinary Scene for Visit Malaysia 2026

    The Sunway Resort Hotel was the venue for the launch of the World Top Gourmet Awards (WTGA) 2023, graced by the presence of Khairul Firdaus Akbar Khan, Deputy Minister of Tourism, Arts & Culture. World Gourmet’s remarkable mission is dedicated to uplifting the skills of chefs and local eateries across Malaysia in preparation for the Visit Malaysia 2026 campaign, recently unveiled during the Budget 2024.

    Since its inception in 2017, WTGA has been a valuable resource for locals and tourists, guiding them to a diverse array of dining experiences, from restaurants and cafes to neighborhood eateries. The awards aim to play a pivotal role in shaping culinary exploration by providing essential insights, recommendations, and a platform for discovering the region’s rich and diverse food scene.

    Khairul emphasized, “As we all know, Malaysia is often celebrated as a culinary paradise, where dining is a cherished tradition deeply embedded in our diverse cultural heritage. This rich tapestry of flavors makes Malaysia the ideal stage for showcasing our culinary diversity. Our food & beverage providers do more than serve food; they narrate stories, traditions, and our cultural heritage through cuisine, propelling the growth of our tourism and culture sector.”

     

    As 2024 approaches, World Gourmet has lined up several key initiatives to enhance the skills of local chefs and eateries. These initiatives include providing workshops, training programs led by renowned chefs, culinary exchanges with the participation of local chefs and eateries, cooking competitions, and festivals celebrating global cuisines. World Gourmet will be collaborating with local tourism boards to design vacation packages that feature eateries in particular states, aiming to highlight the unique local specialties as well as engage with their local communities through initiatives such as charity dinners, fundraisers, and mentorship programs to shed light on the communities that do not have access to culinary education.

    World Gourmet President, Peggy Chong said, “World Gourmet believes that food is a reflection of culture, heritage, and history. Through our culinary arts, we merge cultures and create opportunities for understanding and appreciation with one another. This year, we received an overwhelming response in nominations, allowing us to carefully evaluate and award 102 recipients – a record in World Gourmet’s history. These recipients represent the very best of our industry, and their dedication and passion are truly commendable.”

     

    In addition to this, World Gourmet has appointed World Chefs’ Association President, Master Chef Thomas A. Gugler as its World Gourmet Chef of Honor and Master Chef Chin Chee Sing (Chef Sun) as the World Gourmet Ambassador 2023, who will participate in the initiatives in 2024.

    Furthermore, esteemed chefs like Tourism Malaysia’s Ambassador Dato’ Chef Ismail Ahmad, Cooking For Charity’s Founder, Master Chef Jeffrey Tan; 3-Michelin Star Forum Restaurant’s Executive Chef, Master Chef Adam Wong, among others, attended to support the event. World Gourmet has been instrumental in promoting and supporting over 300 local eateries and plans to extend this support to 500 establishments in the upcoming year.

    For more information, kindly visit: https://www.worldgourmet.biz/