Tag: flyFM

  • Malaysia Kita Roadshow 2024: Sambutan Gemilang Hari Malaysia Bersama Artis Tempatan

    roadshow

    Sempena Hari Malaysia yang disambut pada 16 September setiap tahun, Universal Music Malaysia (UMM) mempersembahkan Malaysia Kita Roadshow, satu acara istimewa yang berlangsung selama dua hari di Sunway Putra Mall. Dengan sokongan dari HotFM, FlyFM, dan Pop Meals, acara ini menampilkan lebih 30 artis tempatan hebat yang berasal dari pelbagai label rakaman, mencerminkan perpaduan negara melalui muzik.

    Acara ini bukan sekadar hiburan, malah ia menjadi satu landasan untuk menyatukan rakyat Malaysia dengan meraikan keindahan kemajmukan budaya.

    Pada 14 dan 15 September 2024, dari jam 10 pagi hingga 10 malam, pengunjung Sunway Putra Mall di Lembah Klang menikmati pelbagai aktiviti menarik termasuk showcase artis dan sesi ramah mesra. S

    howcase ini lebih istimewa apabila menampilkan artis dari pelbagai label seperti UMM, Def Jam Malaysia, Faithful Music, RUSA Music, dan Alternate Records, sebuah kolaborasi yang jarang disaksikan di Malaysia.

    Perpaduan Melalui Muzik

    Pengarah Urusan Universal Music Malaysia, Kim Lim, menyatakan bahawa acara ini adalah simbol perpaduan negara.

    Menurutnya, Malaysia Kita Roadshow menampilkan artis dari pelbagai latar belakang yang membawa semangat perpaduan melalui muzik.

    “Acara ini adalah bukti betapa indahnya negara kita yang kaya dengan kepelbagaian budaya. Muzik menyatukan kita, dan ini adalah masa yang sesuai untuk rakyat Malaysia datang bersama-sama, kibarkan bendera, dan merayakan semangat Malaysia melalui seni,” katanya.

    Acara ini turut menyaksikan penglibatan pelbagai artis yang berbeza dari segi genre dan latar belakang muzik.

    Pada hari pertama, Anna & Hanna dari Universal Playground, Hariz Fayahet dan Puteri Khareeza dari Alternate Records, serta bintang-bintang lain seperti Ismail Izzani, Sophia Liana, dan Yonnyboii dari Def Jam Malaysia menghangatkan pentas dengan persembahan bertenaga.

    Manakala pada hari kedua, artis seperti Julia Duclos, Kat Roshan, Nabila Razali, dan Ara Johari memukau penonton dengan persembahan mereka.

    Aktiviti Menarik Buat Semua Peringkat Umur

    Selain persembahan artis, pengunjung juga berpeluang menyertai pelbagai aktiviti menarik yang disusun sepanjang dua hari acara tersebut.

    Antara tarikan utama adalah pertandingan mewarna Anna & Hanna yang diadakan khusus untuk kanak-kanak berusia 4 hingga 8 tahun.

    Pertandingan ini berlangsung pada 14 September dan menawarkan hadiah tajaan menarik kepada para pemenang. Aktiviti ini memberikan peluang kepada kanak-kanak untuk mengekspresikan kreativiti mereka, sambil turut serta dalam suasana kemeriahan Hari Malaysia.

    Selain itu, sesi podcast yang diadakan sepanjang acara membincangkan pelbagai topik menarik berkaitan perpaduan dan budaya Malaysia. Segmen ini menawarkan peluang kepada pengunjung untuk mendalami lebih lanjut mengenai kekayaan budaya negara dan kepentingan perpaduan.

    Sesi Ramah Mesra Bersama Artis Tempatan

    Bagi peminat muzik tempatan, Malaysia Kita Roadshow bukan sahaja menawarkan persembahan menarik, tetapi juga peluang untuk bertemu dengan artis kegemaran mereka.

    Sesi ramah mesra bersama artis diadakan pada kedua-dua hari acara dari jam 6.30 petang hingga 7.30 malam.

    Peminat boleh bergambar dan berinteraksi secara dekat dengan artis seperti Yonnyboii, Nabila Razali, Lil J, dan ramai lagi. Ini adalah peluang istimewa bagi peminat yang ingin mendekati selebriti kegemaran mereka dalam suasana yang lebih santai dan mesra.

    Sambutan Meriah Menyatukan Rakyat Malaysia

    Secara keseluruhannya, Malaysia Kita Roadshow 2024 berjaya mencipta suasana sambutan Hari Malaysia yang meriah dengan mempersembahkan kemajmukan negara melalui seni dan budaya.

    Acara ini tidak hanya memfokuskan kepada hiburan semata-mata, tetapi juga memupuk semangat perpaduan dan cinta terhadap negara.

    Dengan sokongan daripada rakan kongsi seperti Sunway Putra Mall, HotFM, FlyFM, dan Pop Meals, acara ini menjadi satu platform untuk rakyat Malaysia berkumpul dan menikmati keindahan negara yang kaya dengan pelbagai budaya.

    Acara dua hari ini memberi peluang kepada rakyat Malaysia dari pelbagai latar belakang untuk bersatu dan meraikan Hari Malaysia dalam suasana penuh harmoni, dengan muzik sebagai penghubung yang menyatukan hati seluruh rakyat Malaysia.

  • Elevating Brand Promotion: [CALPIS] Presents Malaysia’s AI Radio DJ and Brand Ambassador

    Calpis, the world-renowned Japanese cultured milk drink, is forging ahead into the arena of AI technology with the appointment of Malaysia’s pioneering AI radio DJ, Aina Sabrina, as its latest brand ambassador. Known affectionately as Aina, she stands as Malaysia’s very first AI radio DJ, a product of the innovative collaboration between Calpis and Fly FM, a leading English radio station. You can catch Aina’s engaging radio presence on Fly FM, weekdays from 2 pm to 4 pm. This exceptional partnership represents a pivotal moment in Malaysian radio history, as Calpis and Fly FM unveil the nation’s inaugural AI radio DJ.

    Aina was developed by Fly FM’s in-house team of production engineers utilizing artificial intelligence technology. Equipped with a vast music database, she has the ability to create and mix music in real-time, adapting to the listener’s mood. Aina also offers personalized music recommendations based on individual preferences. 

    In its pursuit to continue bringing Aina closer to the hearts of listeners and consumers, Calpis, a brand bringing you double the fun and double the goodness through their drinks also launches the Calpis Chewy Grape. This new variant is set to bring out double the fun and excitement Calpis offers through the bright and playful side of Aina as well as her love for everything Japanese.

    Amy Gan, VP of Marketing, Etika Sdn Bhd says “Calpis has always been at the forefront of innovation. Calpis Chewy with Nata de Coco bits, was a first of its kind innovation to the cultured milk category when it was introduced last year, and it has received an overwhelming response from our valued customers. Now, we’re excited to take innovation to the next level by introducing the third flavor of Calpis Chewy and using a revolutionary approach to brand representation with Aina, making us first in the industry to embrace an AI ambassador as the face of our brand. 

    She adds, “Aina is a dynamic AI personality that embodies innovation and the spirit of fun. She’s not just a virtual presence; she’s a symbol of our commitment to redefining the way we interact with our audience. With Aina, Calpis Chewy is pioneering a fresh way of engaging with our customers. She will be the voice and personality that represents our brand, bringing a sense of excitement and curiosity to our product.” 

    Fly FM Content Director, Sean Matjeraie says, “With the introduction of an AI radio DJ, we are extremely excited to introduce a brand new phase of the Malaysian radio industry, and Aina is the definition of this. As always at Media Prima Audio, we are redefining radio.” 

    This innovative effort by Fly FM sparked interest in Calpis, Japan’s cultured milk drink brand to team up with the station as the official sponsor for the first AI radio show in Malaysia – Calpis with Aina.

     

    Adding to the momentous day, Calpis was also presented with the Malaysia Book of Records (MBOR) for ‘The First AI Brand Ambassador’. The record title was presented by an official adjudicator from the Malaysia Book of Records, Mr. Christopher Wong – Chief Operating Officer of Malaysia Book of Records to Amy Gan, VP of Marketing, Etika Sdn Bhd, earning them another significant milestone this year.

    Not only that, Aina, the very first AI radio announcer in Malaysia, also made history by becoming the First AI Radio Announcer, a moment of great pride for Fly FM. Aina’s achievement shows how groundbreaking her work is and sets a shining example for others in the radio industry. 

    With Aina, Thursdays have become even more special with the AI Song Contest, where listeners call in to guess the real singer of a song and win RM150 cash prize and fantastic Calpis products. This engaging and rewarding segment is exclusively available on their favorite radio station. 

    Get ready to witness the radio revolution with Aina and Calpis, proudly presented by Fly FM! Follow her incredible journey on Instagram: @aina_flyfm. Do not miss the chance to also get the Calpis Chewy Grape launched by Aina in retail outlets near

    you. 

    FLY FM 

    Fly FM, Playing Malaysia’s Flyest Music aims to entertain and inform Malaysians through comedy, world-class storytelling, compelling content and the flyest music throughout the day. Targeting 18 to 24 year olds as its core audience, Fly FM’s objective is to be comedic, on the ball, topical, relatable and real. 

    MEDIA PRIMA AUDIO 

    Media Prima Audio aims to be Malaysia’s No 1 Audio Broadcaster across three vernaculars (BM, English and Chinese), creating the best content that resonates with Malaysians. Guided by consistent research and analysis of our markets and target audiences, to truly understand our listeners, and advertisers to engage, inform and entertain. As such, Media Prima Audio is represented through five broadcast brands – Hot FM, Kool 101, Molek FM, Fly FM & eight FM. Audio+ is a super app, developed by Media Prima Audio, to provide content in multiple languages with the latest news, entertainment and lifestyle content from the widest range of brands owned by Media Prima Berhad. 

    ETIKA SDN BHD 

    One of Malaysia’s leading drink distributors, Etika Sdn Bhd is the official bottler for PepsiCo in Malaysia. Etika Sdn Bhd markets and distributes some of PepsiCo’s global brands such as Pepsi, Tropicana, Mountain Dew, Revive Isotonic, Mirinda, 7UP, Lipton Ice Tea, MUG, Gatorade, Sting and Evervess, as well as Kickapoo (a Monarch trademark) and its own range of products which include WONDA Coffee, Goodday Milk Milk, Calpis, Dairy Champ, Hijrah, Chill Asian Drinks and Bleu.