Berita Harian Malaysia

Tag: #Magnum

  • Kerjasama Magnum dan KLFW Meraikan Pengalaman Premium

    Jenama aiskrim terkenal, Magnum, menyambut kerjasama pertamanya dengan Minggu Fesyen Kuala Lumpur (KLFW) dengan menampilkan rekaan eksklusif daripada dua jenama tempatan, SHALS dan Tact. Rekaan ini diilhamkan daripada kelazatan aiskrim Magnum, menyatukan kenikmatan dengan fesyen secara sempurna.

    Penampilan perdana Magnum di pentas peragaan melambangkan perpaduan kreativiti, keanggunan, dan pencarian kenikmatan sejati. Kolaborasi ini bersama pereka tempatan SHALS dan Tact menyerlahkan gabungan sempurna antara glamor dan kemewahan, sejajar dengan semangat Magnum untuk mencipta pengalaman yang luar biasa.

    “Di Magnum, kami sentiasa berusaha untuk menyampaikan pengalaman yang memecah sempadan demi menawarkan kenikmatan sebenar. Kami sangat teruja untuk membawa kerjasama sulung ini bersama KLFW kepada pencinta kenikmatan di Malaysia. Pertemuan antara Magnum dan fesyen ini adalah penyatuan sempurna antara kenikmatan dan gaya,” kata Pengurus Jenama Ais Krim Magnum Malaysia, Leow Chi Shen.

    “Kolaborasi ini bagi kami adalah satu perjalanan penuh semangat dan inovasi,” kongsi Pengasas SHALS, Shalma Ainaa, yang terkenal dengan rekaannya yang selesa, anggun, dan bergaya. “Menggabungkan semangat Magnum ke dalam fesyen adalah pengalaman yang sangat mengujakan, mendorong kami untuk meneroka dimensi baharu dalam mengangkat gaya dan kenikmatan.”

    Pengasas Tact, Ridduan Ttfga Ismail, yang terkenal dengan pendekatan minimalis, turut berkongsi sentimen yang sama. “Dedikasi Magnum terhadap kenikmatan sejajar dengan falsafah reka bentuk kami. Saya amat berbesar hati untuk menterjemahkan semangat kembara jenama itu ke dalam fesyen,” ujar beliau.

    “Kerjasama ini melambangkan kreativiti dan kemewahan, dan saya bangga untuk mempersembahkan inovasi ini dalam semangat fesyen dan kenikmatan. Kami di KLFW sentiasa meraikan kreativiti dan seni. Kini, kami teruja untuk menyampaikan pengalaman deria yang unik dan serasi dengan penonton kami, menggabungkan dunia fesyen dengan kenikmatan mewah,” kata Pengasas Kuala Lumpur Fashion Week, Andrew Tan.

    Kerjasama dengan KLFW ini juga merupakan pencapaian penting untuk Magnum. Ia bukan sahaja menegaskan komitmen jenama terhadap pengalaman premium dan kualiti, tetapi juga dedikasi berterusan untuk menginspirasi kreativiti dan keseronokan dalam setiap pengalaman, dipacu oleh semangat “True to Pleasure”.

    Bagi memeriahkan lagi acara, Magnum memperkenalkan perisa baharu, Magnum Mango Yoghurt Parfait, yang bakal tiba di Malaysia tidak lama lagi. Dengan gabungan tekstur yogurt yang lemak berkrim dengan kemanisan tropika mangga, ia menawarkan pengalaman mewah yang mengujakan dan menyegarkan.

    Kolaborasi ini mencerminkan bagaimana Magnum terus membawa inovasi dalam dunia aiskrim sambil menggabungkan unsur-unsur mewah dalam setiap langkahnya.

  • Magnum Ice Cream Celebrates Its Asian-Inspired Innovation, Magnum Matcha Crumble, with a Fusion of True Pleasures

    Magnum, the pioneer of indulgent ice cream pleasure, is thrilled to announce its latest culinary creation that crosses borders and thrills the senses – the Magnum Matcha Crumble. This perfect blend of East and West concept embodies the essence of Japanese culture, expertly matched with Magnum’s distinctive thick cracking Belgian chocolate, offering an indulgence that stays True to Pleasure.

    A Fusion of Flavors and Textures

    The Magnum Matcha Crumble is a velvety smooth Matcha ice cream, encased in the iconic Magnum thick cracking Belgian chocolate with crunchy shortbread crumble pieces. This remarkable combination offers a symphony of textures and flavours that truly elevate the ice cream experience.

    “At Magnum, we’ve always pushed the boundaries of indulgence. We’ve travelled the world to source the finest ingredients, and this time, we’ve drawn inspiration from the vibrant and captivating culture of the East. We couldn’t be more excited to share Magnum’s Asian-inspired ice cream with all of you,” says Jean, Nichapat Valaiphatchra, Business Lead of Unilever Ice Cream, Malaysia. “We’re not just delivering ice cream; we’re delivering an experience. The Magnum Matcha Crumble is a testament to our commitment to quality, innovation, and the pursuit of true pleasure.”

    Celebrating the Magnum Matcha Crumble in True “Magnum Style”

    Celebrating the brand’s triumphant return to on-ground events, Magnum reclaimed the spotlight in style on September 11th at Sentul Depot with an extravagant takeover event. This event that saw the space transformed into a Magnum Matcha world, exemplified the global brand’s unwavering dedication to delivering moments of pure indulgence.

    Amidst the buzz of the city, they hosted an array of distinguished guests, including the likes of Daiyan Trisha, Ben Amir, and Qiu Wen. Their presence added an extra layer of glamour and excitement, reaffirming Magnum’s status as the epitome of true pleasure.

    Guests were immersed in a captivating Japanese-themed Magnum Matcha Takeover event, where they had the opportunity to indulge in the latest Japanese-inspired creation and more. The event featured an elevated Magnum ice cream experience, a captivating East meets West live performance, and an exclusive Magnum X Chateau Dionne chef’s creation.

    From left to right: Daiyan Trisha, Jean Nichapat Valaiphatchra (Business Lead, Ice Cream Business Group, Unilever Malaysia), Alan Tsing (Ice Cream Brand Marketing & Magnum Lead, Ice Cream Business Group, Unilever Malaysia), Ben Amir

    True Pleasure Moments

    As part of the celebration, guests immersed themselves in an array of pleasurable activities, each one thoughtfully designed to captivate the senses and embrace the spirit of indulgence. Guests had the opportunity to experience the artistry of a traditional Japanese tea ceremony, where they learned the intricate techniques of whisking premium matcha tea paired with a decadent piece of M-shaped Belgian chocolate. Additionally, guests indulged in crafting their very own Japanese fans, each a personalized masterpiece to take home as a cherished memento of the occasion.

    To add a touch of tradition and optimism to the modern pleasure experience, guests were also invited to partake in a beloved Japanese ritual. They penned down their hopes and dreams for the upcoming year, encapsulating their desires for a future filled with moments of true pleasure. These wishes were then hung upon a visually enchanting ‘wishing tree’, creating a breathtaking tapestry of aspirations that served as a meaningful symbol of our commitment to making every day a pleasure-filled delight.

    For those who believe in the moment of indulgence and the pursuit of true pleasure, Magnum Matcha Crumble is an invitation to embark on a journey where East meets West, harmonizing Japanese culture with the unparalleled richness of Magnum’s signature Belgian chocolate coating. It’s a well-balanced indulgence that remains “True to Pleasure.”

    Pleasure Seekers can now savour the Magnum Matcha Crumble available nationwide across major minimarkets, supermarkets, convenience stores, petrol marts, e-commerce sites, and food delivery platforms such as Grab and Foodpanda.