Berita Harian Malaysia

Tag: #UEFAEURO2024

  • HiSense and Paris Saint-Germain Rejoice at Their Renewed Partnership

    The multinational business Hisense, which makes consumer electronics and appliances, has renewed its sponsorship of Paris Saint-Germain for a further two years. The two organizations’ agreement, which they entered into in August 2020 to begin their worldwide alliance, is valid through the conclusion of the 2024–25 campaign.

     

    Hisense has cemented its place as a global leader in technology for the home in the last two decades, which is the result of a long-term commitment it has shown to some of the world’s most loved sporting properties, which include the FIFA World Cup 2022™, as well as its newly announced sponsorship to the UEFA EURO 2024™. The extension of Hisense’s partnership with Paris Saint-Germain is a further illustration of this and will see the company double down on its mission to improve the viewing experience for football fans around the world.

     

    Throughout its partnership with the Parisian club, Hisense TV now comes with an in-built Sports Mode as standard. On top of this, Hisense has released three adverts starring Paris Saint-Germain players since the commercial relationship was first agreed, the most recent of which, launched in March 2023, earned over 106m impressions and 48.3m views. By partnering with the Parisian club, Hisense can count on one of the largest communities in world sport, with over 200 million followers, to attract new customers through innovative campaigns.

     

    “We are delighted to be continuing our adventure with Hisense, a company that shares our philosophy. Innovation is at the heart of our collaboration and our determination to continue enriching the experience of our customers and fans beyond the screen.” said Marc Armstrong, Chief Revenue Officer of PAris Saint-Germain

     

    Catherine Fang, Executive Vice President, Hisense International, added  “The relationship with Paris Saint-Germain represents an integral part of Hisense’s wider sports strategy, bringing happiness to millions of families through technological innovation and delivering perfect TV quality to consumers in Europe. We believe that through this partnership, we can continue to create the best possible at-home viewing experience for the Parisian club and its fans throughout the world.”

     

    Benefiting from a high-performing sports strategy, Hisense precipitated a 21.05% year-on-year increase in TV sales worldwide in the first half of the year. Hisense will continue providing consumers with extraordinary experiences while watching games with families and friends. The renewal of this partnership will enable us to continue to offer Paris Saint-Germain fans the best possible viewing experience worldwide.

  • FOR THE UPCOMING EURO 2024, HISENSE EXTENDS ITS STRATEGIC PARTNERSHIP WITH UEFA.

    Hisense, a major manufacturer of appliances and consumer electronics, has announced that it has agreed to sponsor UEFA EURO 2024TM globally. Hisense is the official sponsor of the UEFA EURO for the third year in a row after its previous successful sponsorship of the FIFA World Cup 2022TM. Hisense will also get sponsorship rights for UEFA European qualifications in 2023–24 and 2025–26, UEFA Nations League finals in 2025, UEFA U21 EURO 2025, Finalissima 2024, and UEFA Futsal 2026 as a result of this relationship.

    Guy-Laurent Epstein, UEFA Marketing Director, extended his appreciation for Hisense’s extension of their partnership to European football as an official partner of UEFA EURO 2024™. This marks their third consecutive EURO collaboration. Their technologies will continue to enhance the accessibility and enjoyment of football for fans worldwide.

    Sports marketing continues to be a key element in Hisense’s global growth and building brand recognition around the world. Hisense has seen overseas brand awareness almost double over the past five years.

    Upon the announcement of the upcoming UEFA EURO 2024™ sponsorship, Fisher Yu, President of Hisense Group Holdings Co, Ltd. also remarked in a keynote debut at the IFA 2023, Hisense is able to connect with consumers around the world through sports sponsorships, as a great way to build trust for the brand. To continue brand building globally, Hisense will provide fans around the world with an unparalleled viewing experience of UEFA EURO 2024™ with its cutting-edging image quality technology.

    From energy-saving Laser TV to global environmental protection initiatives, Hisense devotes to investing in innovation and providing greener products to consumers for healthy life scenarios.

    Over the years, Hisense has continuously sought to establish in-depth connections with consumers around the world, no matter where they live or what language they speak to better understand and serve more users’ individual needs, enhancing the quality and experience of everyday living.