Unleashing the Importance of CSR initiatives, MyCEB is here to ‘Lend a Hand’

KUALA LUMPUR – 25 AUGUST 2022: In tandem with the Meet in Malaysia @ Malaysia Business Events Week 2022 (MIM @ MBEW 2022), the Malaysia Convention & Exhibition Bureau (MyCEB) actively participates in a social, economic, and environmental impact movement, the ‘Lend a Hand’ CSR program.Dato’ Sri Abdul Khani Daud, Chief Executive Officer of MyCEB, will be rewarded at the CSR program, which will take place in Zoo Negara Malaysia on August 25, 2022, and will incorporate a deeper message that transcends into social effect and legacies back into business activities.

“Acting as the national bureau, it is increasingly essential to integrate CSR movements into all business events related activities that potentially deepen the engagement with our industry stakeholders and international delegates. In order to portray a prime example, sustainability is deeply ingrained in our operations which is also a major component for this year’s MIM @ MBEW. The reason why we are organising this initiative in conjunction with Meet in Malaysia @ Malaysia Business Events Week 2022 is to stay mindful in contributing back to the community and by doing so, we hope that the industry and stakeholders will also follow suit through the power of collaboration”, says Dato’ Sri Abdul Khani Daud, CEO of MyCEB.

The Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS), World Trade Centre Kuala Lumpur (WTCKL), Setia City Convention Center (SCCC), Malaysia International Trade and Exhibition Center (MITEC), PICO International Sdn Bhd (PICO), Borneo Convention Centre Kuching (BCCK), and Evenesis, Exploring transformative offerings of CSR entails successfully bringing together the country’s business events stakeholders. The volunteers want to enter the national zoo in a better condition than when they left. Therefore, a portion of the Zoo Negara Malaysia site will be painted in order to create an exciting and lively ambiance in the hopes of luring more satisfied tourists in the future.

60 orphans alone from Rahoma Darul Fakir are accepted into the “Lend a Hand” CSR initiative. The same set of kids were also specially called for an iftar ceremony during the holy month of Ramadan that was hosted in connection with the Malaysia Business Events Charter, thus bringing together illustrious industry heavyweights to congregate on the business events industry’s future course.

Dato’ Sri Abdul Khani Daud, CEO of MyCEB continues, “I would like to once again commend the business events industry key players for your tremendous support and effort in lending your hand and volunteering today. The nature of business events is about bringing in international delegates to our shore, which will in return benefit the country economically. Along with it comes various platforms of opportunity to integrate movements that benefit the local organisations and society. Here at MyCEB, we strongly believe that we must put equal emphasis to the thing that really matters the most, uplifting Malaysia’s status as the leading business events hub alongside environmental and social well-being. The ‘Lend a Hand’ CSR initiative carried out at Zoo Negara Malaysia is our way of initiating a small act of contribution with the aim of leaving behind a larger and everlasting impact of a better tomorrow. CSR initiatives have always been part of the business events industry’s DNA, and as the national convention and exhibition bureau, this is the area that we try to power up.”

Let’s BE Greater, Together. Meet in Malaysia.

As stated early, The Meet in Malaysia @ Malaysia Business Events Week 2022 is supported by Asian Federation of Exhibition and Convention Associations (AFECA), BERNAMA, Business Events Council Malaysia, Evenesis, Karyaneka, Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS), Malaysian Society of Association Executives (MSAE), Sabah Tourism Board, Shangri-La, World Trade Centre (WTC) Kuala Lumpur.

This events is in collaboration with Asia Convention Alliance (ACA), Destinations International, Food Aid Foundation, Global Association of the Exhibition Industry (UFI), Hybrid City Alliance (HCA), International Association of Exhibitions and Events (IAEE)., International Association of Professional Congress Organisers (IAPCO), International Congress and Convention Association, International Union of Architects (UIA), Kloth Cares,Urbanice.