Genting Highlands, October 30, 2026 — Hard Rock Cafe Genting Highlands brought breast cancer awareness to new heights through its Pinktober celebration themed “Stronger Together”, a day-long community initiative held at Wyndham Ion Majestic Hotel, Genting Highlands. The event highlighted the importance of early detection in combating breast cancer while encouraging greater awareness of breast health through screenings, health checks, educational talks and interactive activities.
Situated approximately 6,000 feet above sea level, the event marked the highest-altitude Pinktober celebration, attracting more than 150 participants, including supporters and guests from Wyndham Ion Majestic Hotel. The gathering combined health awareness initiatives with entertainment and hospitality, creating an engaging platform for the community to come together in support of breast cancer awareness.
Throughout the day, attendees had the opportunity to enjoy popular menu selections from Hard Rock Cafe alongside live performances by local artistes, including Ms. Puiyi, Mira Rizam, Kakak Jerman, Pakcik Chin Swee, DJ Alicia FireHeart and MC Milo. Beyond entertainment, the programme also aimed to address the fear and stigma surrounding breast cancer by providing participants with access to healthcare professionals and community partners who shared valuable information on the disease and the importance of prioritising personal health.
The initiative featured several health and charitable activities, including a blood donation drive, BMI checks, skin analysis and a health awareness talk conducted by Three International. Another key attraction was “The Highest Altitude Car Meet”, which brought together automotive enthusiasts and an impressive collection of vehicles, adding a distinctive element to the meaningful community gathering.
Hard Rock Cafe General Manager Jimmy Wong said the event was an opportunity to encourage greater public interest in one of the most common cancers affecting women while highlighting how early detection can make a significant difference. He added that combining health education and screenings with the cafe’s unique mountain setting and welcoming hospitality helped reinforce an important message while reflecting the brand’s core values. The cafe also expressed its hope of making the initiative an annual community event.
Meanwhile, Tee Yih Fung, Executive Vice President of Ion Majestic Hospitality Sdn Bhd and Corporate Strategy and Business Development of NCT Group, said Wyndham Ion Majestic Hotel was pleased to support the meaningful initiative and its valued tenant. He highlighted that the event provided an opportunity to connect with people across different age groups while giving back to the community through an initiative that aligned with the group’s corporate social responsibility commitments.
Located on Level 50 of Wyndham Ion Majestic Hotel and 1001 Nights Hotel, Hard Rock Cafe Genting Highlands offers a distinctive dining and lifestyle experience within a scenic mountain environment. Both hotels form part of NCT Group’s flagship Grand Ion Majestic integrated development in Genting Highlands, bringing together hospitality, leisure and lifestyle offerings.
Through its “Stronger Together” Pinktober celebration, Hard Rock Cafe Genting Highlands demonstrated how community engagement, health education and collective action can help strengthen breast cancer awareness while encouraging more people to take proactive steps towards better health.
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