QSR TRADING ENTERS THE BEVERAGE MARKET IN COLLABORATION WITH THE RENOWNED AKBAR TEA

Akbar Tea, a high-end tea brand, has joined QSR Trading’s inventory of products, and the company is pleased to announce this. This is a crucial turning point since Akbar Tea is the first beverage brand that QSR Trading has acquired.

Starting from 12th September 2023, Akbar Tea will grace the shelves of leading supermarkets and  hypermarkets nationwide in addition to being made available for purchase via the QSRT Mart at https://www.qsrtmart.com.my/. This move comes as Malaysia becomes the newest market for Akbar Tea, which is already present in 100 countries worldwide. 

The initial offerings in Malaysia will feature two distinct variants of black tea (Red & White and Gold  Black Tea) and one variant of green tea. These teas will be available in two convenient pack sizes of  100 and 25 teabag packs respectively, catering to different consumer preferences. 

Each of the three Akbar Tea variants presents unique properties that cater to different tastebuds. The  Red & White Tea, cultivated in the lush mountains of Sri Lanka 2,000 feet above sea level, boasts a  deep red colour with strong and smooth flavours. The Gold Black Tea, grown between 4,500 and  6,000 feet above ground in pristine air, offers a rich and robust flavour. Meanwhile, the Green Tea  hails from the finest tea gardens of Yunnan and Jiangxi in eastern China, delighting with its lingering  sweet taste and potent antioxidants. 

QSR Trading General Manager Chan Chong Thye said “Akbar Tea embodies the changing perception  of tea as a sensual and wellness drink, particularly among younger consumers.  

“The decision to introduce Akbar Tea in Malaysia comes at a strategic time when the tea market in  the country is on a steady growth trajectory.  

“According to Nielsen IQ, the black tea category has seen 13.8% value growth and 7.5% volume  growth as of Year to Date (YTD) March 2023. As such, QSR Trading aims to make its mark in this  burgeoning segment by offering premium quality tea at affordable prices, providing a compelling  choice for tea enthusiasts,” he said. 

Akbar Tea is produced in the only carbon-inset factory in the world, boasting unmatched renewable  energy credits in Sri Lanka and the region. Manufactured by Akbar Brothers (PVT) LTD, a pioneer in  the tea industry established in 1969, Akbar Tea is a testament to the rich heritage and experience of  its founding family, who have been part of the tea industry for over 100 years. 

Commenting on the brand’s entry into the Malaysian market, Akbar Brothers’ director Mansoor Akbarally stated, “We are optimistic that our tea will grow from strength to strength with this exciting  partnership with QSR Trading. With a strong and experienced partner by our side, we look forward to  embracing the growing shift towards ethically sourced teas and complete supply chain transparency.”

The prices for Akbar Tea products in Malaysia range from RM4.60 to RM5.55 per box for the 25 teabags pack and RM12.60 to RM18.55 for the 100 teabags pack, making it accessible to tea  enthusiasts across the country.