Sony announces new Portable Theatre System that delivers immersive spatial sound in any room

(Sony is excited to introduce the HT-AX7 – a portable theatre system that offers a new way to enjoy entertainment in spatial and room-filling sound, anywhere throughout your home. By simply placing the three speakers around you, you can enjoy a captivating audio experience not only in your living room but also in bedrooms, balconies, or any other space you desire.

Cinematic sound anywhere

Immerse yourself in a surround sound experience with Sony’s 360 Spatial Sound Mapping technology. 360 Spatial Sound Mapping technology creates multiple phantom speakers at the front, rear, and overhead, enveloping you in spatial sound. You can experience a surround sound sensation similar to being in a movie theatre by simply placing three speakers around you, without the need for any special installations like embedding speakers in the ceiling.

The HT-AX7 also features Sony’s upmixer algorithm which can transform stereo into three-dimensional surround sound. The upmixer analyses sound in real-time and separates individual sound objects, redistributing them to create a more immersive listening experience. Activate the sound field effect to experience a surround sound-like effect, even with 2-channel content such as content from streaming services.

Rich room-filling sound for your daily life

By positioning the three speakers in the corners of your room, the HT-AX7 can produce room-filling sound that enhances your everyday activities, from housework to parties, making your favourite music and content even richer.　Easily set up without any special configuration, simply position the speakers and turn off the sound field effect for a hassle-free experience. With complete wireless connectivity, you can set it up without worrying about complicated layouts.

Easily portable

With up to 30 hours of battery life[i] and wireless connectivity via Bluetooth® technology, you can easily take the HT-AX7 to any room in your home and connect it to your favourite devices. Unlike traditional home theatre systems that require you to be seated in front of the TV, the HT-AX7’s portable design allows you to enjoy content in a whole new way; on any Bluetooth enabled device.

Plus, there are no wires to disrupt your room’s layout. The HT-AX7’s sleek and versatile design seamlessly blends with any interior decor for a stylish and cohesive look. The detachable rear speakers, with their lightweight design and one-handed portability, can be conveniently placed wherever you like.

No fuss, all fun

The HT-AX7 is also easy to set up using the Sony | Hone Entertainment Connect app. Once you download the app, it guides you through the initial setting and troubleshooting, enabling you to have complete control over volume, sound field, and more, all from your smartphone.

Thanks to Bluetooth® technology connecting the HT-AX7 to your device is seamless and the wireless rear speakers are automatically paired to the main unit, so you can place the speakers around your room, press play and get immersed.

Environment in mind

Sony’s home audio products are designed not only for an excellent sound experience but also with the environment in mind. Sony is committed to using less plastic in its products and packaging. The speaker body utilises a fabric material made from 100% recycled PET bottles[ii] and incorporates recycled plastics[iii]. The individual packaging features Sony’s proprietary Original Blended Material[iv], which is derived from bamboo, sugarcane, and recycled paper collected from the market. This Original Blended Material has enabled us to eliminate the use of plastic in our packaging.

This all helps to reduce the ecological impact while maintaining superb acoustic performance and a stylish design. To learn more, please visit: https://www.sony.com.my/home-theatre-sound-bars/products/ht-ax7

Experience the HT-AX7 here.

Availability

The HT-AX7 will be available in Malaysia from November 2023.