Berita Harian Malaysia

Tag: #Campaign

  • Gardenia QuickBites Mencatat Sejarah dalam Rekod Malaysia!

    Dalam satu acara yang memenuhi udara dengan semangat dan kegembiraan, Gardenia QuickBites telah mencipta sejarah dengan memperoleh pengiktirafan cemerlang daripada The Malaysia Book of Records. Ini bukan sekadar menandakan kejayaan besar bagi Gardenia, tetapi juga memperlihatkan komitmen mereka dalam memupuk kreativiti dan menggalakkan gaya hidup sihat di kalangan generasi muda.

    Dalam acara yang dipenuhi dengan keseronokan dan semangat saingan, Gardenia QuickBites telah dianugerahkan untuk kategori ‘Most Wall Murals In A Branding Campaign’. Inisiatif ini bukan sahaja menarik perhatian ramai, tetapi juga berjaya melibatkan lebih 130,000 murid dan guru dari lebih 120 sekolah menengah di seluruh Semenanjung Malaysia.

    Pertandingan mural yang dianjurkan oleh Gardenia QuickBites bukan sahaja memberi ruang kepada pelajar dan guru untuk menunjukkan kreativiti mereka, tetapi juga mempromosikan pentingnya gaya hidup sihat. Dengan tema ‘Minda Sihat, Cergas Fizikal’, program ini berjaya menggabungkan seni dengan pesanan kesihatan, yang amat sesuai dengan generasi muda.

    Majlis penyampaian anugerah yang diadakan di Hotel Renaissance telah disempurnakan dengan kehadiran wakil daripada Kementerian Pendidikan Malaysia (KPM). Tuan Haji Azman bin Mashuri, Timbalan Pengarah, Sektor Perancangan dan Pengurusan Sekolah 2, Bahagian Pengurusan Sekolah Harian, KPM, telah memberikan ucapan yang memberangsangkan, menekankan kepentingan program ini dalam membentuk generasi yang holistik. Puan Lavinia Anthony, Pengurus Pemasaran Gardenia Bakeries (KL) Sdn. Bhd., telah menekankan bahawa program ini bertujuan untuk memperkasakan bakal pemimpin melalui aktiviti yang menggalakkan gaya hidup sihat secara holistik. Dia juga menegaskan bahawa Gardenia QuickBites akan terus berusaha untuk meningkatkan kesedaran tentang kesihatan mental di kalangan pelajar.

    Pertandingan mural yang berlangsung dari Februari hingga Mei telah melibatkan kerjasama yang menyeronokkan antara murid dan guru. Mereka telah bekerja keras untuk menghasilkan mural yang menakjubkan, dengan harapan untuk memenangi hadiah wang tunai dan pengiktirafan.

    Senarai pemenang yang membanggakan

    Hadiah Utama: SMK Seksyen 24 (2), Selangor – Wang tunai RM5,000 beserta Sijil Penghargaan

    Tempat 1: SMK Bukit Kepayang, Negeri Sembilan – Wang tunai RM3,000 beserta Sijil Penghargaan

    Tempat 2: SMK Seremban 2, Negeri Sembilan – Wang tunai RM2,000 beserta Sijil Penghargaan

    Tempat 3: SMK Wangsa Maju Seksyen 2, Kuala Lumpur – Wang tunai RM1,000 beserta Sijil Penghargaan

    Saguhati: SMK Bandar Puncak Jalil, Selangor – Wang tunai RM500 beserta Sijil Penghargaan

    Saguhati: SMJK Ave Maria Convent, Perak – Wang tunai RM500 beserta Sijil Penghargaan

    Dengan semangat yang tidak padam, Gardenia QuickBites terus berusaha untuk menyebarkan keceriaan melalui produk-produk mereka. Merek ini tidak hanya menawarkan roti yang sedap, tetapi juga berusaha untuk memberikan impak positif kepada komuniti. Dengan pelbagai pilihan roti yang sihat dan menarik, Gardenia QuickBites pasti akan terus menjadi pilihan setia bagi mereka yang mencari kualiti dan kesihatan.

    Dalam era di mana kesihatan mental dan fizikal menjadi sangat penting, Gardenia QuickBites telah membuktikan bahawa mereka bukan sahaja mampu mencipta produk yang berkualiti, tetapi juga mampu membuat perubahan yang bermakna dalam masyarakat. Inilah sebabnya Gardenia QuickBites bukan sahaja mencetak sejarah, tetapi juga menjadi inspirasi kepada semua.

  • Mental Health Awareness Campaign, “Besties, Pape Roger” from OHBULAN!

    Petaling Jaya, 1 October 2023 –  The celebration of “World Mental Health Day”,we want to raise awareness among Malaysians about mental health issues. The campaign is on the 10th of October 2023 and will run for one month. The collaboration OHBULAN!  with Mental IIIness Awareness and Support (MIASA) and Tiktok Malaysia to launch the Mental Health Awareness Campaign, Besties, Pape Roger’. They use the official online platform partner to announce the launch of this campaign.

     

     Mental illness has become an increasingly pressing issue in Malaysia, especially after the COVID-19 pandemic. According to data, individuals seeking support through the Mental health and psychosocial support (MHPSS), an initiative under the National Mental Health Excellence Center, Ministry of Health Malaysia (MOH), recorded a five-fold increase in 2022 compared to 2020 (Source: Berita Harian, October 10, 2022).

     

    Furthermore, the National Health and Morbidity Survey (NHMS) 2015 revealed that one in three

    Malaysians aged 16 and above faces challenges in mental health. In 2019, the Ministry of Health Malaysia (MOH) reported that 2.3% of adults and 9.5% of children aged 10 to 15 years experienced mental health problems, with MOH predicting that these percentages are expected to continue rising.

     ‘Besties, Pape Roger’ Campaign Provide Information on Mental Illness

    Through a strong partnership with MIASA, the ‘Besties, Pape Roger’ campaign endeavors to offer precise insights into the fundamentals of mental illness, encompassing its various types, associated risk factors, and efficient management strategies. Furthermore, the campaign strives to challenge stigma and debunk stereotypes, fostering a more empathetic atmosphere while championing holistic well-being.

     

     Anita Abu Bakar, President and Founder of MIASA, said, “All mental illnesses have the potential for recovery, but they require a comprehensive approach and consistent treatment over time because symptoms often recur. Therefore, each individual requires varying durations to recover.

     

    ” She added that it’s not easy for an individual to accept a diagnosis of mental health problems because it comes with many misconceptions and negative labels. In fact, some individuals are in denial and lose

    Self-confidence.

    Hooi Yin Yin, Head of Operations and Marketing, TikTok Malaysia, said, “Change begins with a dialogue.

    The ‘Besties, Pape Roger’ campaign is rooted in the belief that frank, empathetic conversations between individuals can break unnecessary stigmas around mental health and well-being. When we encourage honest conversations, we empower individuals to share their experiences, learn from one another, and seek help, paving the way for healthier, safer and more resilient communities.”

     

    Noraniza Azmi, Head of Malay Network, REV Media Group, said, “The issue of mental health is like a taboo topic among Malaysians, and on average, many are still hesitant or unsure about how to seek appropriate help. Therefore, it is hoped that this initiative can assist individuals experiencing mental illnesses in finding a path to resolution.

     

    Additionally, the ‘Besties, Pape Roger’ campaign also aims to encourage the community to understand individuals facing mental health challenges through audience-friendly and easily accessible content.

    ” Celebrity Personal Sharing 

    Leveraging the strength of OHBULAN! as Malaysia’s number one Socialtainment platform, the editorial team interviewed several prominent local celebrities to share their experiences in dealing with mental health issues.

     

    Azyan Shorlokman, Campaign Manager for ‘Besties, Pape Roger’ and also a content writer at OHBULAN!, said, “The editorial team is delighted that many celebrities and well-known influencers have come forward to share their personal experiences. Among them are Nadia Brian, Zynakal, Sharifah Sakinah, Shuhada Shukri, and Ayu Hot FM.”

     

    She emphasized that it’s important for the public to know that mental illness can happen to anyone. Therefore, patients should not be ashamed to seek appropriate help.

     

    Special Campaign Website ‘Besties, Pape Roger’

    In addition to article content, videos, and special social media content for the campaign, OHBULAN! provides an exclusive website with an application that allows individuals to express their feelings anonymously. Through this platform, the audience can share their stories without any concerns, as no personal information is required.

  • EMBRACE YOUR STYLE: ALDO’S CAMPAIGN PROMOTES SELF-EXPRESSION AND CONFIDENCE.

    In a celebration of individuality, ALDO’s latest fall campaign, “Own It. Heart It.”, is set to empower and inspire. This dynamic initiative features a collaboration with three prominent Asian celebrities: Cinta Laura, Gabbi Garcia, and Khanh Linh. Through this campaign, ALDO reaffirms its commitment to honoring personal style, empowerment, and confidence in a world that values authenticity.

    The collection showcases ALDO’s versatility through a diverse range of products that offer the perfect match for any occasion:

    1. Nail It. Heart It: Conquering the Workday in Style
    2. Walk It. Heart It: Effortlessly strutting through the streets.
    3. Glam It. Heart It: Radiating style at glamorous events
    4. Dance It, Heart It: Unleashing One’s Style on the Dance Floor

    Throughout the campaign, ALDO emphasizes the comfort features of their shoes with “Pillow Walk Technology,” ensuring that customers not only look great but feel great too.

    ALDO’s brand ambassadors, Cinta Laura, Gabbi Garcia, and Khanh Linh, have shared their enthusiasm for the products, highlighting the comfort and style ALDO brings to their lives.

    Cinta Laura, celebrity and sociopreneur, expressed, “I could walk all day and dance all night in these shoes. They’re super comfy and suitable for all  occasions.

    Gabbi Garcia, actress and global endorser, noted, “The perfect comfy pair. Clearly, ALDO understands the needs of modern women. Furthermore, it is also very easy to throw them on with any outfit.”

    Khanh Linh, a well-known fashionista, shared, “These make hours of work feel like a breeze and moments to unwind more anticipated. I love the fact that it’s both comfortable and stylish.”

    The campaign kicks off on October 23rd, 2023, and will continue to inspire and uplift customers throughout the fall and winter seasons.

    The collection can be shopped at ALDO stores, ALDO websites, and online marketplace partners, making it easy for customers to explore and express their personal style.

     

    About ALDO 

    Founded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach. For more information, please visit www.aldogroup.com and www.aldoshoes.com, and follow @aldo_shoes and #AldoCrew on social media for updates.

     

    INSTAGRAM: @aldo_shoes

    TIKTOK: @ALDO_Shoes

    Facebook: ALDO Malaysia

    WEBSITES: www.aldoshoes.com; https://www.aldoshoes.com.my/

    This image has an empty alt attribute; its file name is Cinta%20Laura.jpg

  • OHBULAN! ‘BESTIES, PAPE ROGER,’ ORGANIZE A MENTAL HEALTH AWARENESS CAMPAIGN.

    This image has an empty alt attribute; its file name is OhBulan%20Besties,%20Pape%20Roger.jpg

    The Mental Health Awareness Campaign, “Besties, Pape Roger,” has been launched by OHBULAN! in partnership with Mental Illness Awareness and Support (MIASA) and TikTok Malaysia as the official online platform partner. This month-long promotion coincides with World Mental Health Day, which is observed annually on October 10th.

    Mental illness has become an increasingly pressing issue in Malaysia, especially after the COVID-19 pandemic. According to data, individuals seeking support through the Mental Health and Psychosocial Support (MHPSS), an initiative under the National Mental Health Excellence Center, Ministry of Health Malaysia (MOH), recorded a five-fold increase in 2022 compared to 2020 (Source: Berita Harian, October 10, 2022).

    Furthermore, the National Health and Morbidity Survey (NHMS) 2015 revealed that one in three Malaysians aged 16 and above faces challenges in mental health. In 2019, the Ministry of Health Malaysia (MOH) reported that 2.3% of adults and 9.5% of children aged 10 to 15 years experienced mental health problems, with MOH predicting that these percentages are expected to continue rising.

    ‘Besties, Pape Roger’ Campaign Provides Information on Mental Illness

    Through a strong partnership with MIASA, the ‘Besties, Pape Roger’ campaign endeavors to offer precise insights into the fundamentals of mental illness, encompassing its various types, associated risk factors, and efficient management strategies. Furthermore, the campaign strives to challenge stigma and debunk stereotypes, fostering a more empathetic atmosphere while championing holistic well-being.

    Anita Abu Bakar, President and Founder of MIASA, said, “All mental illnesses have the potential for recovery, but they require a comprehensive approach and consistent treatment over time because symptoms often recur. Therefore, each individual requires varying durations to recover.”

    She added that it’s not easy for an individual to accept a diagnosis of mental health problems because it comes with many misconceptions and negative labels. In fact, some individuals are in denial and lose self-confidence.

    Hooi Yin Yin, Head of Operations and Marketing, TikTok Malaysia, said, “Change begins with a dialogue. The ‘Besties, Pape Roger’ campaign is rooted in the belief that frank, empathetic conversations between individuals can break unnecessary stigmas around mental health and well-being. When we encourage honest conversations, we empower individuals to share their experiences, learn from one another, and seek help, paving the way for healthier, safer, and more resilient communities.”

    Noraniza Azmi, Head of Malay Network, REV Media Group, said, “The issue of mental health is like a taboo topic among Malaysians, and on average, many are still hesitant or unsure about how to seek appropriate help. Therefore, it is hoped that this initiative can assist individuals experiencing mental illnesses in finding a path to resolution.

    Additionally, the ‘Besties, Pape Roger’ campaign also aims to encourage the community to understand individuals facing mental health challenges through audience-friendly and easily accessible content.”

    Celebrity Personal Sharing

    Leveraging the strength of OHBULAN! as Malaysia’s number one social entertainment platform, the editorial team interviewed several prominent local celebrities to share their experiences dealing with mental health issues.

    Azyan Shorlokman, Campaign Manager for ‘Besties, Pape Roger’ and also a content writer at OHBULAN!, said, “The editorial team is delighted that many celebrities and well-known influencers have come forward to share their personal experiences. Among them are Nadia Brian, Zynakal, Sharifah Sakinah, Shuhada Shukri, and Ayu Hot FM.”

    She emphasized that it’s important for the public to know that mental illness can happen to anyone. Therefore, patients should not be ashamed to seek appropriate help.

    Special Campaign Website: ‘Besties, Pape Roger’

    In addition to article content, videos, and special social media content for the campaign, OHBULAN! provides an exclusive website with an application that allows individuals to express their feelings anonymously. Through this platform, the audience can share their stories without any concerns, as no personal information is required.

    For more information, please visit www.ohbulan.com/BestiesPapeRoger.