Berita Harian Malaysia

Tag: MyCEB

  • MyCEB HIGHLIGHTS THE MALAYSIAN BUSINESS EVENTS INDUSTRY AT IBTM WORLD 2023

    BARCELONA – 29 NOVEMBER 2023:Malaysia Convention & Exhibition Bureau (MyCEB), in collaboration with 15 respected industry partners, has made an impactful appearance at IBTM World Barcelona for the 13th consecutive year. There are many business partners at IBTM World.

     

    Held from 28-30 November at Fira Barcelona Gran Via, this year’s participation marked a significant endeavour by MyCEB and partners in positioning the country as the preferred business events destination in Asia.

     

    “The main objective behind this participation is to establish Malaysia as a preferred destination for business events, emphasising the country capabilities and world-class offerings. Secondly, MyCEB seeks to provide invaluable firsthand insights into the ever-evolving industry to international travel trade buyers. Finally, our participation is a concerted effort to create networking opportunities, foster fruitful collaborations, and secure new business contracts, further amplifying Malaysia's role on the global stage,”says Mr. Azman Haji Tambi Chik, CEO of MyCEB

     

    The Malaysian entourage’s presence at IBTM World Barcelona yielded a range of positive outcomes and numerous networking opportunities which opened accessibility into new markets. This strategic participation underscores Malaysia& commitment to fostering new partnerships and growth in this dynamic industry.

     

    “I firmly believe that IBTM World has always been and will continue to be a strategic platform for us as it is one of the avenues that opens up to the European and international market. This is my first tradeshow as I took office this month and I am delighted to be part of this occasion and look forward to conclude successful meetings with some of the world& biggest players,” Mr. Azman continues.

     

    MyCEB since its establishment in 2011 has charted a track record of supporting 2857 business events, which brings around 2.3 million delegates and contributed some RM17.4 billion in estimated economic impact. This year alone, the national bureau has successfully secured 305 events from the year 2023 – 2030 which translates to RM4.8 billion in estimated economic impact.

     

    Some of the successful bid wins that will take place in Malaysia include International Conference on Emergency Medicine (ICEM) 2027, ENLIT ASIA 2024 and Federation of Asian and Oceanic Physiological Societies 2027 which will cumulatively generate RM57.26 million or 11.23 million Euros in estimated economic impact.

     

    Under the overarching theme; takes centre stage, symbolising a traditional craft of embroidering gold thread on a velvet-type base cloth. The gold thread in mirrors the golden opportunities that Malaysia offers for the creation of masterful business events in the destination.

    Embodying the spirit of Tekat, MyCEB took the opportunity to launch the Bureau’s MyTripleE programme under the Meet in Malaysia campaign. “MyTripleE was incubated and launched to redefine the future of business events through three initiatives namely Excel, Elevate and Enliven. Each initiative has a different aim and holistically covers both regional and international audiences. MyCEB’s role would be to provide both financial and non-financial support to our deserving applicants. We look forward to more enquiries and engagements with our stakeholders to better understand and improve on our offerings,” commented Mr. Azman.

     

    For more information on MyCEB’s products and services for your next impactful business event in Malaysia, visit www.myceb.com.my.

  • INDONESIA GIVES THE BATON TO MALAYSIA

    Jakarta, 15 November 2023: Malaysia want to set the stage for the next installment of Enlit Asia which is scheduled to take place from 8-10 November 2024 in the capital Kuala Lumpur. By force supported by the Malaysian Convention & Exhibition Bureau (MyCEB), Enlit Asia 2024. They  are expected to attract 12,000 visitors from over 50 countries, generating an estimated economic impact of RM134.6 million and RM 8.2 million in visitor spending. The handover ceremony was officially held at the Indonesian Convention Exhibition (ICE), BSD City, Jakarta, yesterday.

    “We are honoured to be the next destination for Enlit Asia and excited of the opportunity to host a world-class event that will bring together the brightest of minds in the power and energy sector. Malaysia is prepared to showcase our capabilities in hosting major international business events, and we are confident that our country will pull off a great show. MyCEB also takes the opportunity to congratulate the organiser of Enlit Asia, Clarion Event Pte Ltd for their remarkable work and we are looking forward to supporting them in next year’s show,” said Mr. Zain Azrai Rashid, Acting Chief Executive Officer of MyCEB.

     

    Enlit Asia is an annual conference that unifies two influential events in the power and energy sector, POWERGEN Asia and Asian Utility Week, which has long been a beacon of innovation and collaboration in the industry.

    “We are thrilled to bring Enlit Asia 2024 to the vibrant landscape of Malaysia, where innovation converges with tradition. This event promises to illuminate new pathways in the energy sector, showcasing Malaysia's commitment to a sustainable and dynamic future power system,” said Simon Hoare, Event Director, Enlit Asia.

    The transition also symbolises the successful ongoing collaboration and synergy between Malaysia and Indonesia in the field of business events. Apart from the handover ceremony, MyCEB’s visit to Jakarta is a follow-up from last year’s trip to further strengthen the bilateral relation between the two countries in becoming the preferred destinations for business events.

     

    “Last year's impactful results demonstrate the strength of our regional collaboration. We value our neighbors and their shared lessons. This year, we aim to engage with more Indonesian counterparts to enhance the business events industry and strengthen ties with Indonesia's news agency. This advances Malaysia's reputation as a premier global destination for business events. We would like to extend our sincerest gratitude to our counterparts in Indonesia for their hospitality and trust in us,” Mr. Zain further noted.

  • BATIK FUN WALK AND MYCEB: A TAPESTRY OF TRADITION.

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    In a vibrant celebration of Malaysia’s batik heritage, the annual Batik Fun Walk returns for its eighteenth consecutive year. Organized by Yayasan Budi Penyayang Malaysia (PENYAYANG), this exhilarating event is supported by esteemed partners, including the Malaysia Convention & Exhibition Bureau (MyCEB) and Malaysia Tourism Centre (MaTiC). Additionally, it garners endorsement from the Ministry of Tourism, Arts, and Culture Malaysia (MOTAC). Taking place at the Malaysia Tourism Centre (MaTiC), the event promises an immersive cultural experience, open to participants of all ages and diverse backgrounds.

    Mr. Zain Azrai Rashid, Acting Chief Executive Officer of MyCEB, underlines the importance of this event: “The Batik Fun Walk represents a fitness journey into the heart of Malaysia’s batik heritage, surrounded by the Kuala Lumpur skyline. Through this event, we celebrate the intricate craftsmanship, creativity, and cultural significance of batik while encouraging the general public to live a healthy lifestyle. MyCEB’s strategic partnership is instrumental in making this journey a reality, extending our reach to a wider audience, and amplifying the cultural significance of this celebration. It is worth noting that the event has attracted over 1000 participants, underscoring its growing popularity and the power of batik in uniting communities.”

    “For over a decade, the Batik Fun Walk has been a fun-filled event that encourages the use of batik in a relaxed and casual environment. While batik is our national heritage and we strive to preserve the traditional elements, we acknowledge the fact that batik has to be contemporized to remain relevant and in keeping with current fashion trends. The Batik Fun Walk offers Malaysians, young and old, the opportunity to be creative and innovative in wearing batik whilst enjoying a leisurely walk on a Sunday morning,” says Dato’ Leela Mohd Ali, Chief Executive Officer of Yayasan Budi Penyayang Malaysia.

    In addition, Malaysian National Sports Day falls in the month of October, and in line with the Agenda Nasional Malaysia Sihat (ANMS), MyCEB and PENYAYANG subscribe to the idea of inculcating the habit of exercising regularly to ensure good health among Malaysians. The Batik Fun Walk is yet another initiative to support the government’s promotion of Malaysian batik.

     

     

  • NEW WAVES OF FORTITUDE ARE INTRODUCED BY MyCEB AT THE MALAYSIA BUSINESS EVENTS WEEK 2023

    The Malaysia Business Events Week (MBEW) 2023 was once again successfully organized by the Malaysia Convention & Exhibition Bureau (MyCEB). The six-day event, which was held in Kuala Lumpur Convention Centre (The Centre), brought together 400 business event professionals and offered them insights and expertise through panel discussions, seminars, training sessions, forums, and CSR efforts.

    The highlight of MBEW 2023 was the launch of the MyTripleE support programme under MyCEB’s Meet in Malaysia campaign, aimed at attracting regional and international business events to Malaysia while bolstering the domestic market. The programme’s three components, Excel, Elevate, and Enliven, provide financial and non-financial support to enhance the execution of world-class business events and cater to various target market segments that include convention, exhibition, as well as corporate meetings and incentives.

    “MyTripleE programme is based on a three-pronged strategy designed to cover three identified target market segments. It covers international market development as part of our ongoing portfolio and further encourages the expansion of local events and meetings to foster the spirit of unity and harmony amongst Malaysians. Additionally, MyTripleE also targets to emphasize on cultural elements and to serve as an enhancement of governmental Business Events,” explained Datuk Hajah Saraya Arbi, Interim Chairman of MyCEB. 

    She expressed excitement about the programme’s comprehensive coverage and its role in supporting stakeholders by addressing industry challenges. By 2030, business events are expected to attract 5.9 million delegates, contributing to RM42.12 billion in estimated economic impact whilst creating an estimated 25,833 total employment if everything goes according to the plan including budget allocation from government.

    Present also to officiate MBEW 2023 was YBhg. Datuk Zamri Mat Zain, Deputy Secretary General (Tourism), Ministry of Tourism, Arts and Culture (MOTAC) Malaysia on behalf of YB Dato’ Sri Tiong King Sing, Minister of Tourism, Arts and Culture (MOTAC) Malaysia commented, “I commend MyCEB for their tremendous work done not only for this event, but also the entire business events industry. Time after time, MyCEB has proven that they are indeed the pillar of this industry and continues to lead all Malaysian players in the global business events arena. As of August 2023, MyCEB has secured 149 business events under its belt that are happening throughout the year. These events will contribute to an estimated economic impact of RM2.4 billion and welcoming around 494,015 delegates to the country. These figures are expected to grow over time, signaling a promising upturn and indicating that the business events industry is steadily picking up pace for recovery.”

    The Deputy Secretary General (Tourism) reaffirmed, “MOTAC is proactively supporting business events activities and welcome bigger collaborations with even non-industry parties including non-government organisations to achieve the next phase of growth for this sector. I look forward to more strong prospects for Malaysia as we step closer to Visit Malaysia Year”. 

    “Guiding the path to success at MBEW 2023 has been an honor and a privilege. I am immensely proud of the strides we’ve taken. Managing a session topic from its inception, curating content, and inviting thought leaders to the stage, it’s been a journey of shaping impactful discussions. Equally important, nurturing the Future Leaders Programme on 23 August has been a true highlight. Seeing emerging talents blossom and contribute energizes our commitment to the industry’s growth. MBEW stands as a testament to collaboration, innovation, and the power of collective progress. I am also very happy to see MyCEB’s continuous efforts in growing the industry through creative and practical initiatives such as the latest MyTripleE. I am confident it will be of great boost to our business, and I look forward to the continued elevation of the business events landscape,” shared Francis Teo, President of Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS). 

    Apart from future-proofing topics, MBEW featured signature programmes, including the exclusive business-to-business session ‘BE Exchange’, providing insight on future trends and product innovations. Workshops and sessions by esteemed organisations like Malaysian Society of Association Executives (MSAE), International Congress and Convention Association (ICCA), Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS), Professional Convention Management Association (PCMA), and Simpleview addressed collaboration, association management, generative AI for business events, and training.

    With sustainability incorporated in the event, MBEW 2023’s MyCSR initiatives involved collaborations with the National Blood Centre for a blood donation drive and a tree planting activity that involves Tourism Selangor, Kuala Selangor Municipal Council (MPKS), Malaysian Nature Society (MNS), MACEOS, and Kumpulan Darul Ehsan Berhad (KDEB). These activities were fully taken up by event delegates. 

    For more information of MyCEB and the organisation’s latest programme of MyTripleE, visit www.myceb.com.my.

     

  • Meet in Malaysia @ Malaysia Business Events Week 2022, Reshaping Business Events

    Officiating Speech by YB Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture at the Meet in Malaysia @ Malaysia Business Events Week 2022 held at World Trade Centre Kuala Lumpur.

    KUALA LUMPUR – 29 AUGUST 2022: Malaysia Convention & Exhibition Bureau (MyCEB) gladly organises the Meet in Malaysia At Malaysia Business Events Week 2022 (MIM @ MBEW 2022), a prominent gathering of business events industry experts. YBhg. Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture (MOTAC), will officiate the opening ceremony of World Trade Centre Kuala Lumpur (WTCKL) on August 29, 2022, launching Malaysia’s future as a powerhouse in the corporate events market.

    The signing of a Memorandum of Cooperation (MOC) among Malaysia and Indonesia’s business events stakeholders is an important aspect of this year’s MIM @ MBEW. YBhg. Dato’ Sri Hajah Nancy Shukri, Minister of MOTAC emphasises “I would like to congratulate MyCEB for its strategic vision in initiating the MOC with our industry colleagues from Indonesia. This strategic collaboration based on common goals and assets but also celebrate differentiators will lead to new opportunities for more business events, leading to more Indonesian business events delegates to Malaysia and vice versa. Malaysia and Indonesia already have a close tourism relationship as Top 5 source markets for the other. This MOC will help increase more business events delegates for both nations”.

    Welcome Remarks by YBhg. Dato’ Sri Abdul Khani Daud, Chief Executive Officer of MyCEB at the Meet in Malaysia @ Malaysia Business Events Week 2022 held at World Trade Centre Kuala Lumpur.

    Through a Special Keynote – “Reshaping Business Events”, YBhg. Datuk Hajah Saraya Arbi, Secretary General of MOTAC indicates, “This year’s MBEW is different and special with so many industry leaders – both national and international – gracing our event and sharing their knowledge. To our global association leaders, I am delighted to note that there are 11 international associations supporting MIM @ MBEW – thank you for joining us onsite or online. I have no doubt that business events planners know that incorporating a destination’s culture into their agenda helps foster attendee engagement. Combining this with a sustainability or inclusive focus takes it one step further. After all Malaysia has been granted a seat in the UNESCO which focuses on education, scientific, culture which can link to business events”.

    The opening ceremony welcomes YBhg. Dato’ Sri Abdul Khani Daud, CEO of MyCEB, “MyCEB’s vision to be one of the world’s preferred international business events destinations and our mission to deliver a viable portfolio of international business events to attract business events delegates to Malaysia while enhancing the country’s profile on a global scale. This year’s MBEW aims to be the platform to drive all these. The most impactful sustainable business events advance the cause with creative ways, going beyond the traditional to integrate new opportunities designed to engage attendees, benefit and “give back” to host communities. Ultimately, being involved will help improve the products and experiences we promote to the market. This does not mean diverting from MyCEB’s role to sell and market the destination but evolving to a broader mandate”.

    Signing Ceremony of Memorandum of Cooperation by Malaysia and Indonesia of the Meet in Malaysia @ Malaysia Business Events Week 2022 held at World Trade Centre Kuala Lumpur.

    Malaysia’s corporate events industry is forecast to develop rapidly. While dominating this industry is fundamentally important for influential and substantial economic aspects, Malaysia is on the rise to make game-changing movements as the main centre for business event activities. This event plays a major part in impeding the growth of the business events sector by bringing together industry movers and shakers to learn about the newest trends that lead to stunning quantifiable outcomes. It is hoped that via gatherings like these, the floodgates of opportunity would be opened, allowing the nations’ progress in the corporate events market to blossom.

    Let’s BE Greater, Together. Meet in Malaysia.

    The Meet in Malaysia @ Malaysia Business Events Week 2022 Strategic Partners:
    1. Asian Federation of Exhibition and Convention Associations (AFECA)
    2. Business Events Council Malaysia
    3. Evenesis
    4. Karyaneka
    5. Kraftangan Malaysia
    6. Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS)
    7. Malaysian Society of Association Executives (MSAE)
    8. Malaysia Airlines Berhad
    9. Sabah Tourism Board
    10. Shangri-La Kuala Lumpur
    11. World Trade Centre Kuala Lumpur (WTCKL)

    The Meet in Malaysia @ Malaysia Business Events Week 2022 Official media:
    1. BERNAMA
    2. M&C Asia

    The Meet in Malaysia @ Malaysia Business Events Week 2022 is in Collaboration with:
    1. Asia Convention Alliance (ACA)
    2. Destinations International
    3. Food Aid Foundation
    4. Global Association of the Exhibition Industry (UFI)
    5. Hybrid City Alliance (HCA)
    6. International Association of Exhibitions and Events (IAEE).
    7. International Association of Professional Congress Organisers (IAPCO)
    8. International Congress and Convention Association (ICCA)
    9. Union of International Associations (UIA)
    10. Kloth Cares
    11. Professional Convention Management Association (PCMA)

  • Unleashing the Importance of CSR initiatives, MyCEB is here to ‘Lend a Hand’

    KUALA LUMPUR – 25 AUGUST 2022: In tandem with the Meet in Malaysia @ Malaysia Business Events Week 2022 (MIM @ MBEW 2022), the Malaysia Convention & Exhibition Bureau (MyCEB) actively participates in a social, economic, and environmental impact movement, the ‘Lend a Hand’ CSR program.Dato’ Sri Abdul Khani Daud, Chief Executive Officer of MyCEB, will be rewarded at the CSR program, which will take place in Zoo Negara Malaysia on August 25, 2022, and will incorporate a deeper message that transcends into social effect and legacies back into business activities.

    “Acting as the national bureau, it is increasingly essential to integrate CSR movements into all business events related activities that potentially deepen the engagement with our industry stakeholders and international delegates. In order to portray a prime example, sustainability is deeply ingrained in our operations which is also a major component for this year’s MIM @ MBEW. The reason why we are organising this initiative in conjunction with Meet in Malaysia @ Malaysia Business Events Week 2022 is to stay mindful in contributing back to the community and by doing so, we hope that the industry and stakeholders will also follow suit through the power of collaboration”, says Dato’ Sri Abdul Khani Daud, CEO of MyCEB.

    The Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS), World Trade Centre Kuala Lumpur (WTCKL), Setia City Convention Center (SCCC), Malaysia International Trade and Exhibition Center (MITEC), PICO International Sdn Bhd (PICO), Borneo Convention Centre Kuching (BCCK), and Evenesis, Exploring transformative offerings of CSR entails successfully bringing together the country’s business events stakeholders. The volunteers want to enter the national zoo in a better condition than when they left. Therefore, a portion of the Zoo Negara Malaysia site will be painted in order to create an exciting and lively ambiance in the hopes of luring more satisfied tourists in the future.

    60 orphans alone from Rahoma Darul Fakir are accepted into the “Lend a Hand” CSR initiative. The same set of kids were also specially called for an iftar ceremony during the holy month of Ramadan that was hosted in connection with the Malaysia Business Events Charter, thus bringing together illustrious industry heavyweights to congregate on the business events industry’s future course.

    Dato’ Sri Abdul Khani Daud, CEO of MyCEB continues, “I would like to once again commend the business events industry key players for your tremendous support and effort in lending your hand and volunteering today. The nature of business events is about bringing in international delegates to our shore, which will in return benefit the country economically. Along with it comes various platforms of opportunity to integrate movements that benefit the local organisations and society. Here at MyCEB, we strongly believe that we must put equal emphasis to the thing that really matters the most, uplifting Malaysia’s status as the leading business events hub alongside environmental and social well-being. The ‘Lend a Hand’ CSR initiative carried out at Zoo Negara Malaysia is our way of initiating a small act of contribution with the aim of leaving behind a larger and everlasting impact of a better tomorrow. CSR initiatives have always been part of the business events industry’s DNA, and as the national convention and exhibition bureau, this is the area that we try to power up.”

    Let’s BE Greater, Together. Meet in Malaysia.

    As stated early, The Meet in Malaysia @ Malaysia Business Events Week 2022 is supported by Asian Federation of Exhibition and Convention Associations (AFECA), BERNAMA, Business Events Council Malaysia, Evenesis, Karyaneka, Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS), Malaysian Society of Association Executives (MSAE), Sabah Tourism Board, Shangri-La, World Trade Centre (WTC) Kuala Lumpur.

    This events is in collaboration with Asia Convention Alliance (ACA), Destinations International, Food Aid Foundation, Global Association of the Exhibition Industry (UFI), Hybrid City Alliance (HCA), International Association of Exhibitions and Events (IAEE)., International Association of Professional Congress Organisers (IAPCO), International Congress and Convention Association, International Union of Architects (UIA), Kloth Cares,Urbanice.