Sony’s three-tiered “My Sony Rewards” loyalty program is set to engage Sony Store customers even more than before, with rewards like pre-sale invites, redemption system, birthday discounts, exclusive parties and more.
With the goal of boosting consumer involvement and rewards, Sony Malaysia has unveiled My Sony Rewards, an upgraded loyalty programme. This redesigned programme, which has three tiers and more rewards, aims to give Sony fans more experiences, more advantages, and more value.
My Sony Rewards will give Sony members points for purchases made at the online and physical Sony Stores (excluding e-commerce marketplaces). Members can redeem these Sony points to offset eligible Sony Store purchases or redeem e-vouchers of their favourite lifestyle brands. When members register their product through My Sony Rewards, they may also be eligible for an extended warranty. This allows consumers to unlock exclusive benefits, making their journey with Sony even more rewarding.
“We are grateful for our highly engaged fanbase in Malaysia and how they have been active supporters of our brand. We’ve developed a plan that rewards Sony Store customers so that we can continue to inspire creativity and spark curiosity with the community. We also hope that through this program, we will be able to continuously engage our customers at different stages of their journey with us and provide exceptional products and experiences for them,” said Mr Kazutoyo Araki, Managing Director of Sony (Malaysia) Sdn Bhd
What’s New in Sony’s Revamped Loyalty Program?
While the current loyalty program offers benefits like extended warranty, birthday vouchers, and event invites, the enhanced loyalty program is set to help members unlock rewards at every turn.
These include:
New Member Voucher: To celebrate the launch of the enhanced loyalty program, new members will enjoy a RM30 discount with a minimum spending of RM300. This promotion is valid till the end of February 2024.
Earn Points for Every Purchase: With Sony’s loyalty program, earning rewards is easier than ever. Members will receive 1 point for every RM1 spent, making it simple to accumulate points towards exciting rewards.
Birthday Voucher: Sony knows how to celebrate special occasions! Members will receive a birthday voucher, valid for two months, offering an RM50 discount on a minimum spend of RM200, making birthdays even more special with Sony.
Gain Points from Completing Your Profile and Opt-In for Marketing Updates: By completing their profiles and opting in for marketing updates, members can supercharge their points accumulation. Sony will reward this engagement with 200 points, ensuring that members are well on their way to enjoying exclusive benefits.
Complete a Survey and Earn 200 Points: Sony values member feedback and wants to hear their opinions. By participating in surveys, members will earn 200 points, making sure that their voices are heard and appreciated.
Attend Workshops and Gain Ad-Hoc Vouchers: Sony’s commitment to enriching the fan experience goes beyond transactions. Members who participate in Sony workshops will have the opportunity to gain ad-hoc vouchers, fostering a sense of community and growth.
How to Earn Points
Joining the program is easy – Sony users can sign up on the Sony Malaysia website (https://mysony.sony-asia.com/my/home/mysonyrewards). Members start earning points from the very first purchase thereafter – all they need to do is verify their email address, and their My Sony Rewards account is activated, and they can begin earning Sony points.
Earning points is straightforward:
Make Purchases: Every RM1 spent earns 1 point.
Complete Your Profile and Opt-In for Marketing Updates: Earn 200 points.
Participate in Surveys: Earn 200 points.
Attend Workshops: Gain ad-hoc vouchers for enriching experiences.
About My Sony Membership Tiers
Sony’s loyalty program introduces three distinctive membership tiers to cater to different levels of engagement:
Club Tier: For those who have just embarked on their Sony journey, Club Tier offers a solid foundation. Members at this level will earn 1 point for every RM1 spent. To qualify for Club Tier, members need to accumulate between 1 and 3,100 points. Club Tier members will be eligible to receive welcome and birthday vouchers, along with pre-sale invitations.
Elite Tier: Elite Tier members enjoy a boost in rewards with 1.5x points for every RM1spent, making their loyalty even more rewarding. To reach Elite Tier, members must accumulate between 3,101 and 16,100 points. Elite Tier members will be eligible to receive welcome and birthday vouchers, along with pre-sale invitations.
Platinum Tier: Members in the Platinum Tier enjoy the ultimate reward with double the points, earning 2x points for every RM1 spent. It’s an invitation to an extraordinary level of loyalty, promising an unparalleled experience that reflects Sony’s deepest appreciation for their steadfast support. To attain Platinum Tier status, members must accumulate a total of 16,101 points.
This revamped loyalty program not only elevates the Sony experience but also brings fans closer to their passion for entertainment and technology. Sony cordially invites all fans to embark on this exciting journey.
New In-Camera Signature Solution Attaches Digital Certificate to Photos at the Point of Capture to Certify Legitimacy
Sony Electronics today announced the completion of a second round of testing with the Associated Press for Sony’s in-camera authenticity technology. This in-camera digital signature enables the construction of a birth certificate for photos, authenticating the content’s origin.
Sony’s authenticity technology provides a machine-based digital signature, removing the opportunity for undetected manipulation at the start. The digital signature is made inside the camera at the moment of capture in the hardware chipset. This security feature is aimed at professionals wanting to safeguard the authenticity of their content and provides an extra layer of security to aid news agencies in their fight against falsified imagery.
“While the rapid evolution of generative AI (Artificial Intelligence) brings new possibilities for creative expression, it has also led to growing concern about the impact of altered or manipulated imagery in journalism,” says Neal Manowitz, President and COO of Sony Electronics. “The dissemination of false information and images has real world social impact that brings harm not only to our photojournalist and news agency partners, but to society as a whole. We care deeply about this challenge and are committed to using our resources to help solve it. Through Sony’s work on the steering committee for C2PA (Coalition for Content Provenance and Authenticity), we have helped set the current industry standard for the tracking of editing and manipulation of imagery. Additionally, our in-camera authenticity technology has shown valuable results, and we will continue to push its development towards a wider release.”
“Fake and manipulated images are a major concern for news organizations. Not only do they contribute to mis- and disinformation but ultimately, they erode the public’s trust in factual, accurate imagery,” said David Ake, AP Director of Photography. “We are proud to be working alongside Sony Electronics to create an authentication solution that can help combat this problem.”
Sony and AP’s most recent field test was completed during October of 2023. In this month-long test, both capture authentication and workflow process were evaluated. To accomplish this, Sony partnered with Camera Bits – the company behind the industry standard workflow tool, Photo Mechanic. Alongside Sony and AP, Camera Bits created technology in Photo Mechanic that preserves the camera’s digital signature all the way through the metadata editing process.
“We appreciate the significant challenge that manipulated imagery poses for our partners, and we are highly motivated to play a role in helping solve it,” says Dennis Walker, President and Founder of Camera Bits. “Photo Mechanic has been used by the photojournalism industry for 25 years and continues to evolve as the industry introduces new technology. We are committed to ensuring Photo Mechanic remains a trusted and authentic workflow solution.”
Sony’s new in-camera signature and C2PA authentication is planned for release in a firmware update in the newly announced Alpha 9 III, Alpha 1, and Alpha 7S III in the Spring of 2024.
Capture dynamic moments such as sports scenes with high agility and supreme image quality
Sony is happy to announce the release of the world’s lightest 300 mm telephoto prime lens, the G MasterTM FE 300mm F2.8 GM OSS, as well as a 35 mm full-frame αTM (AlphaTM) E-mount lens with a maximum aperture of F2.8 (product name SEL300F28GM).
This lens offers the supreme detailing which is the hallmark of G master as well as high-speed, high-precision AF (autofocus) performance. In addition, the lightweight design of approximately 1470g (excluding tripod mount) and excellent weight balance allows you to capture sharp, dynamic and decisive moments such as those of fast-moving sports or agile animals with handheld shooting. Paired with the Alpha 9 III that is simultaneously announced, high-speed continuous shooting with AF/AE tracking up to 120 frames per second is possible. Even subjects with complex and diversified movements can be tracked with high precision. It is an ideal match for lightweight camera bodies by reducing the load on the photographer, minimising fatigue during long handheld shooting sessions. It is also compatible with an optional teleconverter, allowing you to shoot in the telephoto range of up to 600 mm (equivalent to 900 mm when using with an APS-C camera).
Lightweight and ideally balanced telephoto 300mm F2.8Main featuresG Master telephoto lens that captures decisive moments with high resolution and beautiful bokeh
Incorporating Sony’s cutting-edge technology, the G Master’s high-resolution performance and beautiful bokeh make the subject stand out clearly and precise AF captures decisive moments such as sports, news reports, events, and wildlife photography. An innovative optical design that includes three Super ED (Extra-low Dispersion) glass elements and one ED glass element is effectively placed to suppress chromatic aberration and achieve high resolution and contrast across the entire frame. Outstanding resolution and contrast are maintained right out to the image edges, which also allows for more flexible cropping and editing.
Breathtaking G Master resolution
Gorgeous, creamy bokeh that is a hallmark of G Master design ideally complements the lens’s 300 mm focal length and F2.8 maximum aperture, allowing the use of narrow depth of field to make subjects stand out from the background. Each lens is individually calibrated during manufacture to optimise bokeh quality. An 11-blade circular aperture mechanism contributes to smooth ball bokeh.
Beautiful bokeh brings subjects to the foreHigh-performance AF that captures dynamic moments and high-speed continuous shooting with AE/AF tracking up to 120 frames per second2
The combination of two latest XD (extreme dynamic) Linear Motors and control algorithms provides high-speed, high-precision, and low-vibration AF performance. When combined with the simultaneously announced Alpha 9 III, it enables high-speed continuous shooting with AF/AE tracking of up to 120 frames per second. This allows you to capture dynamic subjects without missing a moment’s opportunity, even when shooting scenes where the subject moves quickly, such as sports or animals, or scenes where the subject moves erratically, such as at events. In addition, high AF performance is demonstrated even when the separately sold teleconverter3 is attached.
Fast, precise AF is also quiet and low in vibrationHigh-speed continuous shooting with fast, precise AF/AEHigh AF tracking performance with 1.4x and 2.0x teleconvertersExceptional mobility and comfortable operability that support professionals in the field
Extensive weight reduction measures make FE 300mm F2.8 GM OSS the lightest in its class1, at approximately 1470g (excluding tripod mount) and has been designed with consideration to weight balance. The internal lens barrel uses durable magnesium alloy to achieve both high robustness and light weight. The weight is not concentrated at the front of the lens barrel, making it highly stable and allows for agile and accurate panning while handheld shooting. In addition, MODE3, which provides enhanced viewfinder stability and optimises the image stabilisation algorithm, allows you to accurately capture dynamic scenes.
The lightest in its class2 at 1 470 grams (51.9 oz.)3Built-in Optical SteadyShot
In addition, when using with the Alpha 9 III, you can assign “preset focus” to the function ring that allows you to instantly adjust the focus to any position. Furthermore, the camera features comfortable operability that supports professional shooting, including focus hold buttons placed in four locations that allow you to assign your favorite functions from the camera body.
Function RingAvailability
The new FE 300mm F2.8 GM OSS will be available in Malaysia from Q1 2024 (calendar year).
A product video on the new FE 300mm F2.8 GM OSS can be viewed here (https://youtu.be/DHuPeArd43I).
A video message from a world-renowned sports photographer can be viewed here (https://youtu.be/lev4VsavT60).
Next Generation Alpha 9 III captures all decisive moments with up to 120 frames per second high-speed shooting, distortion-free and blackout-free images, flash sync at all shooting speeds and much, much more
Sony today unveiled the revolutionary new Alpha 9 III camera, which features the world’s first1 full-frame global shutter picture sensor.
The impressive new global shutter full-frame image sensor enables the camera to shoot at burst speeds at up to 120 fps with no distortion or camera blackout. By combining this innovative sensor with Sony’s most advanced AF system to date – boasting AI autofocus with up to 120 times AF/AE focus calculations per second – as well as the ability to sync flash at all shooting speeds, the Alpha 9 III opens up a new world of possibilities for professional photographers to capture that decisive moment.
Up to 120 AF/AE tracking calculations per second
Features of the Alpha 9 III
A new dimension of still image performance created by the world’s first1 global shutter image sensor
The new Alpha 9 III is equipped with a newly developed world’s first1 global shutter full frame stacked CMOS image sensor with approximately 24.6 effective megapixels and built-in memory, combined with the latest image processing engine BIONZ XR®. It achieves blackout-free Continuous Shooting Speed with AF/AE tracking of up to approximately 120 frames per second4. The new Alpha 9 III is equipped with high-density focal plane phase detection AF. A Designated AI processing unit uses Real-time Recognition AF (autofocus) to recognise a wide variety of subjects with high precision. By combining high-speed performance of up to 120 frames per second with highly accurate subject recognition performance, it is possible to easily photograph decisive scenes and moments that cannot be captured with the naked eye4. The AI processing unit in the Alpha 9 III supports movies as well as stills with accurate subject form and movement recognition, providing a significant improvement in human eye recognition performance with Real-time Recognition AF and Real-time Tracking automatically recognising, tracking, and focusing on the eyes of a specified subject. The Alpha 9 III is equipped with 8.0 stops of optical 5-axis in-body image stabilisation, allowing for high-quality image rendering.
Newly developed full-frame stacked 24.6 MP Exmor RS™ image sensor with global shutter
BIONZ XR image processing engine
Blackout-free shooting
Wide, fast, precise autofocus and tracking
Continuous Shooting Speed Boost
Reliable recognition of a wider range of subjects
Human pose estimation using a skeleton-based model
Advanced optical 5-axis image stabilisation
Shutter speed is freed from the limitations of conventional mechanical shutter image sensors and achieves a maximum shutter speed of 1/80000 second (1/16000 second during continuous shooting), making it possible to capture at high speed without any distortion. When a compatible Sony flash is attached, such as the HVL-F60RM2 and HVL-F46RM (sold separately), it is possible to synchronise the flash and take pictures at all shutter speeds up to 1/80000 second8. Previously, if the user released the shutter at a speed faster than the flash’s synchronisation speed, the amount of light would drop sharply, but with the full-speed flash synchronisation function, it’s now possible to photograph scenes that could not be easily captured with conventional technology. Also, when shooting stills or movies under LED lighting, the Hi Frequency Flicker function can significantly reduce high-frequency flicker problems by allowing the shutter speed to be finely adjusted to match the flicker frequency while viewing the monitor.
Ultra-fast 1/8000013 second shutter speed
Flash sync at all shutter speeds
The Alpha 9 III features selectable release lag modes which allows the user to prioritise release lag or viewfinder/monitor display. The newly installed Pre-Capture function allows the user to go back up to 1 second and record the moment before pressing the shutter, a Continuous Shooting Speed Boost change during shooting, and enhanced burst stamina ensures that important moments are reliably captured due to a large buffer memory and increased overall system speed allow up to approximately 390 Fine JPEG images to be captured in one continuous 30 fps burst.
Capture essential moments with innovative high-speed burst support
Customisable focus areas have been expanded to include from XS to XL instead of the previous S, M, and L sizes. The Preset Focus/Zoom function allows preset focus and zoom settings to be memorised in the camera for quick recall when needed. In addition to the existing custom white balance frame size, the user can now select other sizes as needed which allows for fine white balance adjustment after an image has been composed. The Alpha 9 III has upgraded features such as the latest AF algorithms to achieve high AF precision down to light levels as low as EV-5 in AF-S mode (ISO 100 equivalent, F2.0 lens), AF tracking for continuous shooting at F22 and a composite RAW shooting function that gives the ability to combine multiple consecutive images into a high-quality composite.
Breathing compensation for consistent angle of view when focusing
Dynamic active Mode stabilisation
Composite RAW Shooting reduces noise
Advanced video performance without distortion
The global shutter image sensor provides distortion-free image expression for videos as well as still images. For example, the user can shoot images of nearby scenery from a fast-moving vehicle such as a car or fast-moving subjects with ease. This camera is the first in the Alpha™ series to be able to record 4K 120p high-frame-rate video without cropping, allowing the user to shoot at the angle of view intended. It is also possible to shoot high-resolution 4K 60p videos with 6K oversampling.
Advanced image sensor with global shutter system for distortion-free movies
4K 120p without cropping for the first time in an Alpha body
The Alpha 9 III has the image creation process S-Cinetone™, created through the development of the VENICE digital cinema camera for video production, making human skin and subjects stand out beautifully, creating natural highlights. The Alpha 9 III is equipped with the latest video performance including rich gradation performance and S-Log3, and when in Log shooting mode, it can reflect and display the user’s favorite imported LUT. Alpha 9 III is compatible with the mobile app “Monitor & Control” for video creators.
S-Cinetone™ for a cinematic look
Operability and reliability for professionals
Sony has listened to the voices of professional photographers and created operability and reliability that supports professional image makers. The shape of the grip is improved and ergonomically designed so that it can be easily held in the palm of the user’s hand to avoid straining the user even when wearing a telephoto lens or using it for long periods of time.
Ergonomic grip design enhances operability while reducing fatigue
The VG-C5 vertical grip (sold separately), provides the same operability and versatility as when shooting horizontally; the user can comfortably support long shooting sessions. The grip and shutter button area share the same design as the main body, allowing image capture without feeling uncomfortable, with the same operability as the camera. The Alpha 9 III is equipped with a 4-axis multi-angle LCD monitor that can be operated by touch, allowing for intuitive operation using the latest touch menu. The electronic viewfinder uses a 9.44 million-dot Quad XGA OLED and achieves high visibility with the same brightness as the α7R V and a magnification of approximately 0.90x. Also, a custom button is placed on the front of the camera, and the continuous shooting speed can be changed by operating the custom button assigned with Continuous Shooting Speed Boost with the finger holding the grip, allowing for highly immediate operations. It supports professional photographers when shooting in all environments.
Optional VG-C5 Vertical Grip
Sony’s original 4-axis mechanism for enhanced shooting flexibility
Excellent viewfinder specs and performance
New front custom button provides greater flexibility
High-speed workflow and scalability to support immediate delivery
New features for the Alpha 9 III include a playback image filter that allows the user to efficiently select a large number of images using high-speed continuous shooting, and a function menu that can be used even during image playback, strongly supporting professional workflows from shooting to delivery.
Playback Filter Condition
A function menu can now be used during playback so the user can efficiently select a huge number of images using high-speed continuous shooting. The “Playback Function Menu” can be assigned in advance, so the user can perform protection, smartphone transfer, FTP transfer, etc. during image playback. The user can select images narrowed down with a playback filter and play them from the function menu, allowing for quick delivery of specific images. The camera is equipped with a dedicated microphone for voice memos on the back, and the built-in microphone located near the mouth allows clear recording of audio even in noisy environments. The recorded audio data can be transferred via FTP along with the images. The camera allows the user to set up to 20 presets from the International Press Telecommunications Council (IPTC), an international consultative body in which news organisations from various countries participate.
Improved group display
Fn Menu Settings
The Alpha 9 III can transfer data up to twice as fast as the Alpha 9 II. 5 GHz communication offers maximum speed and stability for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments. The Alpha 9 III allows stills and movies to be recorded to memory media in numerous ways including the two media slots that support CFexpress Type A cards as well as UHS-I and UHS-II SD cards.
Built-in Wi-Fi for FTP and smartphone transfers plus PC Remote tethering
Two CFexpress Type A compatible media slots
It is compatible with the professional mobile application “Transfer & Tagging” which speeds up the image delivery workflow, and the application “Remote Camera Tool” which allows remote shooting of PCs using wired LAN.
Remote Camera Tool
In addition, the Alpha 9 III is scheduled to support functional enhancements such as FTP operability, relay playback, and C2PAformat support through a camera software update.
Sony will continue to expand functions such as breathing correction, relay playback, and C2PA format support for the Alpha 1 and Alpha 7S III in the future17 to meet the needs of professionals along with the Alpha 9 III.
Availability
The Alpha 9 III camera will be available in Malaysia from Q1 2024 (calendar year).
The VG-C5 vertical grip will be available in Malaysia from Q1 2024 (calendar year).
The XAV-AX8500 provides customisable and accessible features for the optimal viewing and enhances audio performance.
The XAV-AX8500 is a new addition to Sony’s series of automobile AV receivers. While providing industry-leading quality, the XAV-AX8500 provides a configurable experience to meet the user’s personal visual and audio experience. This new model has a big HD screen with a unique tilt and swivel mechanism, as well as other customizing capabilities for improved visual and audio performance.
Key Features of XAV-AX8500
10.1-inch HD1280x720 Gapless Anti-glare Capacitive Touchscreen: With a 10.1″ high-definition LCD panel and optically gapless design, it boasts the best-in-class picture quality, while assuring safer and easier operation than ever. The LCD is bonded directly to the protective glass touch layer with a transparent adhesive which realises an extremely precise touch experience.
HD Graphical User Interface: The 1280 x 720 HD touchscreen offers an enhanced user interface for safety and ease of use. It features a clean design with customisable icon positioning and wallpaper to suit your vehicle and style.
High-definition capacitive touchscreen
Anti-glare design: The internal anti-glare filter hugely improves touchscreen visibility by reducing sunlight reflections, ensuring easier and safer driving.
Gapless Anti-glare Display LEFT: Display device with no anti-glare filter. RIGHT: Display device with anti-glare filter.
HDMI Connectivity (Micro-HDMI): HDMI connectivity allows for hooking up an external audio and visual source device, for viewing while parked.
HDMI Input
Easily Adjustable Tilt & Swivel for Every Journey: The newly designed tilt and swivel mechanism let the driver manually adjust the oversized display’s viewing angles. Its screw-less structure offers a range of ±15 degrees, both horizontally and vertically with no tools required. This not only allows for altering the angle to the preferred seating position, but also avoiding things such as direct sunlight reflection, or even for sharing the navigation screen with your passengers.
Customisable viewing angle for every journeyLEFT: With no tilt and swivel function. RIGHT: With tilt and swivel function.How it worksInstallation
Additional Features
Quick Wake Up: With Sony’s Quick Wake Up feature, drivers are ready to go right after turning on the ignition.
Ready to go
Wireless Smartphone Connection: Wi-Fi connection from the user’s smartphone, together with the supplied GPS antenna, provides wireless connection to Apple CarPlay®, as well as Android Auto™ compatibility.
3-camera trigger inputs: In addition to the regular rear-view camera connectivity, by utilizing the supplied trigger wires, drivers can see the images of up to three connected cameras with each camera image switched on and off, or from one to another automatically by detecting the vehicle’s turn signals or sensing compatible signals such as that from a connected front camera.
3-camera trigger inputs
USB Type-C® Compatible: USB Type-C®(Hi-speed) compatible reversible connection interface ensures safe and easy plug in, while it can carry 5V 3.0A maximum current for updated smartphone connectivity.
Sound Customisation: The built-in DSP offers sound processing and time alignment – down to a remarkable 1cm for each of the five addressable channels (four speakers + subwoofer via pre-out). A 14-band EQ enables adjustment on the overall sound to customers’ music or taste.
LDAC for Exceptional Sound Quality: Connect compatible devices to stream audio at 96 kHz / 24-bit sampling with bitrates up to 3x higher (990 kbps) than conventional Bluetooth®.
Enhanced wireless audio streaming with LDAC
High Voltage Pre-out (5V): In general, head units deliver 2-volt audio signal, meanwhile Sony’s head unit with high voltage pre-out gives 5-volt signal, which realises clearer sound with less distortion when the head unit is used connecting to power amplifier.
FLAC Audio File Compatible: Plays back FLAC files with up to 24-bit depth and sampling frequency at 384 kHz.
Gold-plated 3-preout Terminals for Your Future System: The 3-pre out connectivity allows customers to build a full acoustic system, a mono amplifier and 4-channel amplifier.
Simple Button Controls with Improved Ergonomic Design: The new button design features large keys to seamlessly fit with the sleek display.
Safer, easier operation
Customisable Wallpaper: Allows changing its wallpaper to the preset colour choices or user’s favourite JPEG image saved in a USB device.
HD Graphical User Interface
Single-DIN chassis for flexible installation: The main unit is packed in a single-DIN chassis for flexible installation in both single and double-DIN dashboards, while still leaving plenty of room for cables and harnesses when installed in double-DIN vehicles.
Single-DIN chassis for your flexible installation
Environment in Mind:
Sony’s products are not only designed to be stylish but also with the environment in mind. For the individual packaging of the XAV-AX8500, 90% of the cushions are made of paper materials, and compared to the prior model, printed information has been carefully considered for simplicity and length to reduce printer ink usage by approximately 80%, reflecting Sony’s commitment to reducing environmental impact.
Pricing and Availability:
The XAV-AX8500 will be available in Malaysia from January 2024.
INZONE Buds join the acclaimed INZONE range as its first truly wireless gaming earbuds, bringing the industry’s longest 12-hour battery life1 with less than 30ms low latency.
INZONE Buds are new completely wireless gaming earphones packed with Sony’s acclaimed audio technologies that are meant to help you win. INZONE Buds provide an immersive gaming experience for both PC and console players thanks to customized sound, an unrivaled 12 hours of battery life, and minimal latency.
Accompanying this innovation is the INZONE H5 wireless headset, which offers an astonishing 28 hours of uninterrupted gameplay, ensuring comfort during extended gaming sessions.
Both of these products were born through a collaboration with the renowned esports team, Fnatic, who will celebrate 20 years of operation in 2024 and secured back-to-back international titles in the VALORANT Champions Tour this year.
Furthermore, the sleek new black version of the highly acclaimed INZONE H9 wireless noise cancelling headset will be launched.
INZONE continues to elevate your PC and PlayStation gaming experience with enhanced audio realism.
INZONE Buds
360 Spatial Sound for Gaming
With 360 Spatial Sound on INZONE Buds you can hear the direction and distance of your opponent, so you’ll always be one step ahead of the competition. Through its years of work on industry leading headphone technology, Sony has developed the INZONE Buds to offer a sound field tailored to you. By analysing not only the shape of the outer ear, but also the acoustic characteristics of the ear canal, INZONE Buds offer more precise spatial sound.
360 Spatial Sound for Gaming
A sound field tailored to you
With Sound Field Optimisation, you can create a personalised hearing profile by taking photos of your ears using the 360 Spatial Sound Personaliser smartphone app. Then you can enjoy your game with unmatched spatial accuracy.
The perfect audio for your ear shape
INZONE Buds can be optimised for your ear canal with Sound Tone Personalisation. The earbuds play test sounds from driver units and use feedback microphones to measure how the sound fills your ear canal. Based on the acoustic analysis, the sound is then personalised using the INZONE Hub PC application, ensuring a truly own spatial listening experience.
Optimised for your ear canal
Dynamic Driver X
By faithfully reproducing every sound within the game, from powerful explosions to subtle footsteps, you’ll feel transported into the world of the game. This is made possible through specially engineered high-performance driver unit – Dynamic Driver X – that is designed for wide frequency reproduction, and which is also used with the WF-1000XM5. The diaphragm structure, which utilises different materials for both the dome and edge, ensures minimal distortion and a clear sound quality, delivering an unparalleled level of auditory realism.
Be fully immersed in the gaming experience
Noise cancelling
Sony’s active noise cancellation capabilities mean INZONE Buds block out background noise, so you can focus on the game.
No distractions and a quality soundscape
Power up your gaming sessions
The new low power consumption processor L1 provides up to 12 hours2 of battery life in the headphones, with up to 24 hours total battery life with the charging case. With the industry’s longest battery life, the INZONE Buds are ready to power longer sessions and revolutionise your gaming.
12-hour battery for longer sessions
Quick charging if you’re in a hurry
The INZONE Buds come with a USB-C® dongle connection that provides latency of less than 30ms, meaning there will be nothing to hold you back.
Low latency keeps you sharp
Increased comfort, more gaming
With a new design that reduces contact with the ear, you can game for longer with increased comfort.
INZONE Buds are available in two colour options – black and white – so you can choose the one that most suits your gaming style.
Other features
Microphone with AI-based noise reduction: Effectively captures your voice even in noisy environments.
Tap operation: Customisable tap functions.
LE Audio: Enjoy up to 24 hours of battery life when connected to your smartphone.
Smartphone App: Compatible with the Sony | Headphones Connect app.
AI helps you be heard in the action
Customisable controls
LE Audio ready
INZONE H5
With a lightweight build, lower side pressure, and advanced spatial reproduction, the H5 is ready for your longest gaming session. INZONE H5 also features advanced spatial reproduction to keep you focused on the game, as well as a boom microphone to ensure you’re heard, making them the ideal headset in your quest for victory.
INZONE H5 key features
Wireless: 2.4GHz wireless connection.
360 Spatial Sound for Gaming: Precision with 3D sound positioning.
Endless Comfort: Lightweight at 260g, soft-fit ear pads, and low-pressure design for extended gaming sessions.
INZONE H9, known for its exceptional noise-cancellation, audio quality, and comfort, is receiving a highly anticipated new Black colour option.
Refined for Victory. Advised by Fnatic.
Fnatic CEO, Sam Mathews, said: “Our partnership continues to push esports performance to its highest level, gearing up and supporting our professional teams to operate at their greatest potential. One of our first priorities as partners was to bring the extensive competitive experience of our pros to the development of INZONE Buds and INZONE H5.
In particular, our teams advised Sony that INZONE Buds would be an ideal gaming earbud with the battery life and comfort that can withstand even longest gaming sessions, as well as immersive audio our pros can rely on to overcome competition on the global stage.We are thrilled that our global fan base now has the opportunity to experience our collaborative efforts with these earbuds and game with the knowledge they’ve got their favourite pros backing them.”
Availability
The INZONE Buds, INZONE H5 and INZONE H9Black headsets will be available in Malaysia from October 2023.
BRAVIA XR A95L users can now play their favourite PS4® and PS5® games even when away from home.
PlayStation® Remote Play is now available on the Sony BRAVIA XR A95L QD-OLED 4K HDR Google TV. The BRAVIA XR A95L is one of the first Android TVs to support the PlayStation® Remote Play feature, which allows users to access remote gameplay from PS5® and PS4® consoles.
PlayStation® Remote Play provides users access to their favourite PS5® and PS4® games installed on their consoles, regardless of the console’s location. With the BRAVIA XR A95L, PlayStation® Remote Play will allow gamers to effortlessly switch between devices and resume their game right where they left off, ensuring uninterrupted excitement. As long as a compatible device and high-speed internet connection are available, users will be able to tap into the power of PlayStation® from anywhere, enabling gamers to access their consoles and continue their adventures even when away from home.
Sony’s BRAVIA XR A95L is a gamer’s gateway to an extraordinary gaming journey with the power of PlayStation® Remote Play, immersing users in breath-taking graphics, captivating gameplay, and rich sound on the expansive screen. The BRAVIA XR A95L offers the brightest and widest range of colours and hues, powered by the intelligent Cognitive Processor XR™. With a QD-OLED screen enhanced by XR Triluminos Max™, experience picture quality with as much as 200% brightness of its predecessor. Now your favourite movies, shows, and games burst to life on screen with extraordinary detail and depth.
Extending colour volume for our widest ever palette
More vivid colours and realistic textures at all brightness levels than conventional TV
Pure blacks. Absolute brightness. Supreme contrast.
Perfect for PlayStation®5, Sony’s BRAVIA XR A95L takes gaming to the next level with exclusive features including Auto HDR Tone Mapping and Auto Genre Picture Mode. Supporting Dolby Vision® for Gaming, the BRAVIA XR A95L achieves a whole new level of depth and realism with incredibly vibrant colours, lifelike contrast in light and dark, as well as intense brightness. With FPS/RTS Picture Mode2, gamers can effortlessly switch to the appropriate picture mode for either first-person shooting or real-time strategy games.
Perfect for PlayStation®5345
Auto HDR Tone Mapping
Auto Genre Picture Mode
Dolby Vision® for gaming. Supported.
With the newly added Game Menu2, it has never been easier to fine-tune gaming settings and assist functions. All the essentials are at the gamer’s fingertips for on the fly adjustments. Additionally, the BRAVIA XR A95L features Multi View2, making it easier than ever to watch walkthroughs side-by-side while the gamer plays their favourite titles.
One place for all your game settings
Multi View, a game-changer
The A95L BRAVIA XR TV comes in 65” (64.5” diag.) with suggested retail price starting at RM19,999 and is available now at:
For more information on all of the 2023 Sony television models, please watch Sony’s BRAVIA XR announcement video here or visit the BRAVIA website: https://www.sony.com.my/bravia.
Sony expands its microphone line with the ECM-W3 and ECM-W3S wireless microphones, as well as the ECM-S1 wireless streaming microphone. These innovative microphones combine high-quality sound capture with a compact design. Sony’s ECM-W3, ECM-W3S, and ECM-S1 models enable video content makers to obtain exceptional audio recording in a variety of shooting settings.
The ECM-W3 has a two-channel receiver and two microphones and the ECM-W3S has a one-channel receiver and one microphone. Both the ECM-W3 and ECM-W3S are perfect for video content creators who work in a wide range of shooting scenarios such as Vlogs and interviews, where it allows you to easily record high-quality voices even when you are shooting away from the camera.
The ECM-W3 wireless microphone is an ideal solution for interviews and one-on-one conversations and the ECM-W3S microphone excels in capturing clear and articulate user voices for vloggers and video contents creators with a focus on delivering a natural organic sound. These microphones ensure exceptional sound pickup while effectively reducing noise. In addition to Multi-Interface (MI) Shoe compatibility with Sony cameras, compatibility is further enhanced through a USB Type-C® terminal and 3.5mm audio output which enables connections with a range of devices equipped with USB terminal and 3.5mm audio input such as cameras, smartphone, and PC etc. The microphone also comes equipped with a convenient charging case, allowing for hassle-free portability.
For professional videographers and video content creators who require top-notch audio quality for shoots, livestreams, and podcasts, the ECM-S1 microphone is the ultimate tool. The microphone has a compact and lightweight body and is equipped with three 14 mm large-diameter capsules tuned to capture human voices naturally and with high-quality sound. Its seamless connection to cameras, computers, and smartphones makes an indispensable asset for content creators seeking a dynamic and engaging audio-video experience. As audio is recorded directly to the camera via a wireless connection, “sound and video lag” that sometimes occurs when sound and video are input separately to a distribution device during live streaming does not occur, thus delay compensation is not required.
Sony’s ECM-W3, ECM-W3S, and ECM-S1 microphones embody the brand’s commitment to innovation and excellence. With these new offerings, Sony continues to push the boundaries of audio technology, empowering creators to achieve remarkable sound quality across various content creation avenues.
Main features of the “ECM-W3” and “ECM-W3S” wireless microphones
Achieves high-quality sound pickup with reduced noise
The ECM-W3 consists of a receiver and two microphones, and the ECM-W3S consists of a receiver and one microphone. By designing with sound quality in mind, Sony has achieved high-quality sound pickup with reduced noise.
Equipped with a noise-cut filter that effectively reduces harsh noise with digital signal processing, and a low-cut filter that reduces unwanted low-frequency noise such as wind, air conditioning, and vibration noise. In addition, the included windscreen reduces the noise generated when strong wind or breath hits the microphone, making it possible to record clear audio with interference from the ambient environment. Working together, the filters and windscreen results in less noise removal processing during post-production.
When connected to a Sony camera equipped with the Multi-Interface (MI) shoe, the ECM-W3 and ECM-W3S receiver is compatible with a digital audio interface, and the camera can then directly record the audio signal output. This enables superb sound recording with minimal noise interference. In addition, it is equipped with a safety function that suppresses sound distortion at high volumes, and an attenuator function that manually reduces the sound during high-volume recording. Both the “ECM-W3” and “ECM-W3S” deliver low power consumption, low latency, and high sound quality with Bluetooth 5.3 (Bluetooth Low Energy) and LC3Plus codec.
Enhanced convenience through versatile connectivity
MI Shoe support enables greater flexibility with battery-free and cable-free shooting. Power is supplied directly from the camera to the receiver, so there is no need to worry about running out of battery. It also has a USB Type-C® terminal, so it is possible to output digital audio (48kHz/24bit) from the receiver to a USB-connected smartphone or PC. In addition, it is equipped with a 3.5mm mini jack (stereo) audio output terminal, ensuring compatibility with cameras, PCs, IC recorders, etc., that do not have an MI shoe. In addition, a terminal protection holder/stand for the multi-interface foot is included and can be used as a microphone stand when attaching the receiver to equipment other than a camera or attached to a smartphone clamp as an adapter with screw holes.
Additionally, the microphone is equipped with a 3.5mm mini jack (monaural) which can be used as an external microphone input terminal. It can be used in combination with a lavalier microphone such as ECM-LV1, you are able to pick-up the subject’s voice while the microphone is hidden from view. The rechargeable microphone can be used continuously for up to 6 hours on a full charge.
Compact and lightweight, high portability with charging case included
The compact and lightweight microphone’s dimensions are 25.0mm x 52.5mm x 20.5mm (W/H/D) and weighs only 17g. The receiver is 32.0mm x 29.0mm x 50.0mm (W/H/D) and weighs 25g. Both the microphones and receivers can be used anywhere, anytime with ease. For added durability, the ECM-W3 and ECM-W3S are designed to be dustproof and moisture proof, which allows for worry-free outdoor usage.
In addition, the lightweight and portable charging case makes it possible to charge while on the move.
Main features of the wireless/streaming microphone “ECM-S1”
High-quality sound pickup performance and synchronization of sound and video by connecting to a camera
The ECM-S1 is equipped with three large-diameter (14mm) capsules that corresponds to three sound pickup modes: Uni-directional, Omni-directional and Stereo, providing high-quality sound pickup with high sensitivity, and wide frequency characteristics. The microphone’s intrinsic low noise levels and wide dynamic range allows for clear recording of even the softest sounds.
By tuning it to record human voices naturally and clearly, the microphone can capture realistic and rich textured sound during recording that is unique to streaming microphones. It also has a noise cut filter that effectively removes harsh noise through digital signal processing, and a low-cut filter that reduces unnecessary low-frequency noise such as wind, air conditioning, and vibration, thus reducing the effects of the surrounding environment. The ECM-S1 has a full range of functions that reduce noise and support high-quality sound pickup.
A new sound pickup style with a compact, lightweight housing and versatile connectivity
The ECM-S1 microphone is light, weighing just 157g, and compact at 63.0 mm x 137.5 mm x 63.0 mm(W/H/D) with an ultra-light and compact receiver that weighs 25g at 32 mm x 29 mm x 50 mm (W/H/D). The Bluetooth 5.3 (Bluetooth Low Energy) and LC3plus codec deliver low power consumption, low latency, and high sound quality. Using wireless connection allows for a recording style that remains unaffected by environmental conditions. You can also achieve a new level of sound pickup, enabling talks and singing accompanied by musical instruments to be recorded in high sound quality.
For connectivity, the receiver can be attached to a compatible camera via it’s MI Shoe. The microphone and receiver are equipped with USB Type-C® terminals that support 48 kHz/24-bit digital audio output. As a result, the microphone can record high quality sound in a variety of ways, such as connecting the microphone wirelessly to a PC or smartphone via the receiver’s USB or connecting the microphone directly to a PC or smartphone via USB. The receiver also has a 3.5mm mini jack (stereo) as an audio output terminal.
High operability that meets the needs of diverse creators
The microphone is equipped with an independent dial that adjusts the sound recording level. The ECM-S1’s audio input level volume can also be adjusted intuitively with the upper dial while checking the audio input level in real time with the indicator lamps. The built-in LINK lamp indicates the communication status between the microphone and receiver to prevent any missed recording.
When recording via a USB connection between the microphone and a PC or smartphone, headphones (commercially available) can be connected to the microphone’s headphone out jack to monitor the audio without involving the connected device. The headphone volume can also be adjusted with a short press of the dial on the bottom of the microphone. You can adjust the audio mixing ratio between the input volume level of the audio from the microphone and that of the audio from the computer or smartphone via the USB connection with the headphone volume/mixing ratio adjustment dial on the microphone.
The ECM-S1 and receiver each have a built-in battery for extended use. The receiver can also be used continuously with the support of direct power supply when connected to the camera’s MI Shoe or a USB Type-C® cable. The microphone can be used continuously for up to 13 hours when the battery is fully charged using a USB Type-C® cable.
In addition, a pop guard reduces popping noises that occurs when the speaker’s mouth is close to the microphone and their breath comes into direct contact with the microphone. This enables vocals, narration, and other audio to be recorded under optimal conditions. A stand that can be attached to the microphone is also included, allowing the microphone to stand without support while recording. The microphone angle can also be adjusted forward or backward. Alternatively, the stand can be removed when not in use and the 1/4” thread on the bottom of the microphone allows it to be mounted on a tripod or attached to a commercially available microphone arm.
Availability
The ECM-S1, ECM-W3 and ECM-W3S wireless microphones will be available in Malaysia from November 2023.
Headphones Designed and Tuned by Olivia Will Give Fans a Custom, Optimised Listening Experience of Her Albums GUTS and SOUR
livia Rodrigo. The new limited edition LinkBuds S x Olivia Rodrigo feature Custom EQs (special equalizers) tuned by Olivia and her producer Daniel Nigro for optimal listening of her albums GUTS and SOUR on any music streaming service, as well as a unique violet marble pattern styled by Olivia and made with environmentally conscious materials. For more information and to place an order for the LinkBuds S x Olivia Rodrigo, click to https://www.sony.com.my/electronics/truly-wireless/linkbuds-s .
“I’m so excited that I got to design a limited edition LinkBuds S in the colour violet. The sound is incredible, and I can’t wait for my fans to experience GUTS in this way,” says Olivia.
“These headphones are meant to deliver a listening experience that is a personal extension of Olivia Rodrigo’s creative intent and unique sound,” says Hiroshi Nakamura, Head of Personal Entertainment Business Unit, Sony Corporation. “As a company that puts creator vision over everything, Sony aims to connect artists with their fans in innovative ways. Olivia’s authenticity and commitment to her fanbase is one we wanted to honour with this amazing LinkBuds S partnership.”
Listen Like Olivia with Her Custom EQ
The LinkBuds S x Olivia Rodrigo includes two special equalizers customised for Olivia’s music that can be accessed through the Sony | Headphones Connect app[i], allowing fans to listen like Olivia.
Sustainability & Design
When designing the LinkBuds S x Olivia Rodrigo, Olivia chose an environmentally conscious design using factory recovered plastic, reclaimed water bottles, and recycled plastic materials from automobile parts to create parts of the case and body of the headphones[ii]. Due to the variation in material, the headphones host a violet marble pattern that causes no two pairs of LinkBuds S x Olivia Rodrigo to be the same.
LinkBuds S Noise Cancelling and High-Resolution Audio Wireless
Just like the LinkBuds S, the LinkBuds S x Olivia Rodrigo feature noise cancelling, High-Resolution Audio Wireless, and host an ultra-small and lightweight design so fans will be able to comfortably listen to their favourite album all day long. Smart features such as Adaptive Sound Control and Auto Play learn from the user’s behaviour and automatically adjust sound settings to provide the right sound for the moment. The LinkBuds S combines innovative ambient sound that lets the listener interact with the world around them, with high-quality noise cancelling technology allowing them to focus on their favourite track from Olivia and nothing else.
The LinkBuds S allow the listener to experience High-Resolution Audio Wireless, thanks to Sony’s industry-adopted audio coding technology, LDAC[iii]. All music will be restored back to high range sound with the use of DSEE Extreme™ that upscales digital music files in real time[iv], allowing the listener to appreciate all the fine-details into their most-loved tracks.
Availability
The LinkBuds S x Olivia Rodrigo is available for pre-order from today in Malaysia at RM929. Receive a bonus Olivia Rodrigo GUTS Tote Bag worth RM185, butterfly sticker and LinkBuds S casing with every purchase*.
NEW CHAIR, JUDGES AND UPCOMING EXHIBITION DATES ANNOUNCED
The World Photography Organization is pleased to present Monica Allende, Independent Curator and Photography Consultant, as the new Chair of the Professional Competition jury. The judging panel for the Sony World Photography Awards 2024 has also been confirmed, as have the next dates for the exhibition, which will return to Somerset House in London from 19 April to 6 May 2024.
Now in its 17th year, the Sony World Photography Awards are one of the world’s largest and most prestigious photography competitions, championing the best contemporary photography from across the world and providing participating photographers with important international exposure and career-building opportunities.
Sony supports the Awards to help with the continued development of photographic culture by offering a global platform to the talent of today. Entry to the Awards is completely free and photographers are judged anonymously by a panel of industry-leading judges.
2024 JUDGES
This year, esteemed Independent Curator and Photography Consultant Monica Allende is appointed as the new Chair of the Jury for the Professional Competition and curator of the Sony World Photography Awards 2024 exhibition at Somerset House, London. Bringing her wealth of experience in the photography world, Allende has previously held numerous high-profile positions across the industry including as Artistic Director of both the Landskrona Foto Festival and the GetxoPhoto International Image Festival, and as former Photo Editor at the Sunday Times Magazine, where she launched the award-winning photography section Spectrum. Allende is curator of the Blues Skies Project, which was shortlisted for the Deutsche Börse Photography Foundation Prize 2019 and lectures at the London College of Communication and EFTI (Centro Internacional de Fotografía y Cine) in Madrid.
Commenting on her appointment, Monica Allende says: ‘I feel very honoured to chair the jury of such internationally renowned Awards and excited to enter into meaningful discussions about photography with expert jurors from around the globe. I hope to engage with varied perspectives in an innovative and collaborative process, and I look forward to seeing works that inspire me to pause, think and consider.’
This year’s judges bring a breadth of knowledge and expertise from varied photographic backgrounds:
Professional Competition
Elena Navarro, Photo Curator, Producer, and Consultant, Mexico
Mutsuko Ota, Editorial Director, IMA Magazine, Japan
Elisabeth Sherman, Senior Curator, Direction of Exhibitions and Collections, International Center of Photography (ICP), United States
Tanzim Wahab, Curator, Spore Initiative, Germany and Festival Director, Chobi Mela, Bangladesh
Monica Allende, Independent Curator, Photography Consultant and Chair of the Jury
Open and Youth Competitions
Daniel Blochwitz, Curator, Foto Festival Lenzburg, Switzerland
Student Competition
Ravi Ghosh, Deputy Editor, British Journal of Photography, UK
2024 EXHIBITION DATES AND 2023 INTERNATIONAL TOUR DATES
In 2024, the Sony World Photography Awards exhibition opens at Somerset House, London from 19 April – 6 May.
Following the London exhibition and subsequent presentations in Tokyo, Ho Chi Minh City and Milan, the Sony World Photography Awards 2023 exhibition travels next to Berlin where it will be on view at the Willy-Brandt-Haus, 17 November 2023 – 28 January 2024.
Deadlines for submission across the Awards’ four competitions are:
Professional: 12 January 2024, 13:00 GMT
Open: 5 January 2024, 13:00 GMT
Student: 30 November 2023, 13:00 GMT
Youth: 5 January 2024, 13:00 GMT
All category winners of the Professional, Open, Youth and Student competitions will receive digital imaging equipment from Sony. In addition, cash prizes of $25,000 (USD) will be presented to the Photographer of the Year, $5,000 (USD) to the Open Photographer of the Year and $5,000 (USD) to the winner of the Sustainability Prize. The winner of the Photographer of the Year title will also be rewarded with a solo presentation of their work as part of the Sony World Photography London exhibition the following year. All winning and shortlisted photographers’ works will be exhibited at the annual Sony World Photography Awards exhibition in London and will then be toured internationally. The winning images will also be published in the annual Awards’ book.
BURANO combines outstanding cinematic images and exceptional mobility for single camera operators and small crews
Sony is thrilled to launch the new BURANO camera as part of the CineAlta portfolio, the company’s top brand of digital cinema cameras. The new BURANO has a sensor that matches the VENICE 2’s color science and is specifically tailored for single-camera operators and small crews. This camera combines great image quality with high mobility, and it is the world’s first PL-Mount digital cinema camera with in-body image stabilisation. Furthermore, the small housing incorporates, for the first time, a thinner-than-before electrically changeable ND filter structure as well as an optical image stabilisation mechanism, a technological achievement never before accomplished. When the PL lens mount is removed, the camera can be used with E-mount lenses and has fast hybrid AF and subject recognition AF, making it ideal for fast-moving subjects.
Main Features: Powerful 8.6K Full-Frame Sensor
Using the widely appreciated colour science of the VENICE cameras, BURANO features an 8.6K full-frame sensor that shares most of the VENICE 2 specifications enabling it to work alongside that camera in all types of productions. The sensor features dual base ISO of 800 and 3200 and 16 stops[i] of latitude to produce stunning images even in the most challenging lighting conditions.
Like all cameras in Sony’s full-frame Cinema Line, BURANO will have the ability to shoot at full-frame, Super 35, and also features a de-squeeze function for anamorphic lenses. It can film at frame rates including up to 8K at 30 frames per second, 6K at 60 frames per second or 4K at 120 frames per second[ii].
BURANO features a compact and lightweight body for high mobility, approximately 32mm shorter and 1.4kg lighter than the VENICE 2 camera. BURANO is housed in a rugged magnesium chassis, making it suitable for filming in the most challenging environments. The camera and accessory packaging bags materials are made primarily of plant-based cellulose[iii] instead of plastic as part of Sony’s efforts to be environmentally conscious. Moreover, a moulded pulp cushion is used on the camera as the cushioning material, thus not using expanded polystyrene.
Built In Optical Image Stabilisation
BURANO is the world’s first digital cinema camera with PL-mount to support in-body image stabilisation. With a newly developed image stabilisation mechanism and control algorithm that leverages the advanced image stabilisation technology cultivated in the Alpha™ series of mirrorless interchangeable-lens cameras, unwanted camera shake, such as movement from shooting handheld or walking, can be corrected when shooting with an E-mount or PL-mount lens.
Diagram showing 5-axis image stabilisation for an e-mount lens compensating for pitch, yaw and roll
Variable ND Filter for added control and exposure optimisation.
BURANO is equipped with an electronic variable ND filter from 0.6 to 2.1, enabling easy adjustments in various lighting conditions. In addition, the electronic variable ND filter allows control of the depth of field with the iris and adjusts to the optimum exposure without changing the depth of field.
E-mount lenses for an increased choice
More than 70 E-mount lenses can use the excellent image stabilisation function cultivated with Alpha™, as well as Fast Hybrid AF that combines the benefits of phase detection and contrast detection method and are also compatible with high-precision Subject Recognition AF using AI. Using an E-mount lens further reduces the weight and size of the camera.
Updated Body Design for greater ergonomics
BURANO also includes design improvements based on feedback from the filmmaking community. For example, all menu buttons are positioned on the camera operator’s side. Additionally, tally lamps are placed in three locations to make it easier for the surrounding crew to check the shooting status. The 3.5-inch multi-function LCD monitor can be used as a viewfinder, for touch focus, or menu control. The BURANO also comes equipped with an optional robust T-handle, viewfinder arm, two 3-pin XLR audio inputs, and a headphone terminal (stereo minijack), convenient for solo operation.
Recording Formats for added workflow flexibility.
The BURANO can record from HD to 8K depending on the resolution, aspect ratio, and codec. BURANO supports multiple internal recording formats, such as the new XAVC H™ for 8K, which uses the MPEG-H HEVC/H.265 high compression efficiency codec. Other recording formats include XAVC and X-OCN LT. X-OCN is Sony’s original compressed RAW format that can capture information shot with 16-bit linear data, which gives filmmakers more freedom in post for colour grading. X-OCN LT can reduce file transfer time and storage size load, making post-production workflows more efficient than standard versions of RAW data.
BURANO is also equipped with two new CF express Type B memory card slots and supports VPG400, which can sustain high bitrate writing of video data, including X-OCN LT 8K. Sony will also be releasing new compatible CFexpress Type B memory cards, CEB-G1920T (1920 GB)/ CEB-G960T (960 GB).
Versatile and Efficient Production Ecosystem
BURANO supports various log recording modes including S-Gamut3 and S-Gamut.Cine, which are colour spaces that cover a colour gamut exceeding BT.2020 and DCI-P3. BURANO can reproduce the same colour as all cameras in Sony’s Cinema Line, including the VENICE 2. This allows filmmakers to match cameras within the line.
BURANO comes with four new cinematic looks[iv]: Warm, Cool, Vintage, Teal, and Orange, in addition to supporting industry standard s709 and 709 (800%) Look Up Tables (LUTs).
Furthermore, like the VENICE series amongst others, BURANO can be used for virtual production using large screen LED displays such as Sony’s Crystal LED VERONA. The camera also features gen-lock.
Sony will be releasing separately the GP-VR100 Grip remote control for the BURANO’s main unit, to control the zoom lever and recording start / stop button, particularly useful in solo shooting set ups.
BURANO will support the S700 protocol over ethernet and a 1.5x de-squeeze display function when using anamorphic lens in July 2024 or later. Further updates based on user feedback and suggestions will be rolled out in the future[v].
Warm
Cool
Vintage
Teal and Orange
Continuous enhancement of Cinema Line in both hardware and software
Cinema Line is a series of camera products for content creators, which delivers not only the coveted cinematographic look cultivated through extensive experience in digital cinema production, but also the enhanced operability and reliability that meet discerning creators’ various needs. Set to continuously evolve, Cinema Line currently includes the high end CineAlta cameras VENICE, VENICE 2, BURANO, as well as the various FX models and the unique FR7 PTZ camera. From a software perspective, the newly launched mobile app, Monitor & Control[vi] , part of the Sony Creators’ Cloud can be used with the FX3, FX30 amongst others. The app, designed with visual creators in mind, enables wireless video monitoring, support for high-precision exposure determination using false colour and waveform monitors, and intuitive focus operation of compatible cameras, on the screen of a smartphone or tablet. BURANO will also be compatible with this app.
Availability
The BURANO, CFexpress Type B memory cards, CEB-G1920T (1920 GB)/ CEB-G960T (960 GB) and new GP-VR100 Grip remote control (sold separately) will be available in Malaysia from March 2024 or later.
Product introduction and specification can be viewed here.
