THROUGH CULTURAL DIVERSITY, ICWC ’23 AIMS TO SHAPE MALAYSIA’S TOURISM FUTURE AND GLOBAL BUSINESS

The spectacular “A Taste of ICWC” event, hosted by Malaysia’s Deputy Prime Minister Dato’ Sri Haji Fadillah bin Haji Yusof, made a lasting impression on the business and cultural landscape and served as the official opening for the International Conference and Exhibition on World Cultures 2023 (ICWC ’23). The UDS Media Sdn. Bhd.-organized event offered a gripping preview of the major conference in November, with a strong focus on promoting business through travel and intercultural cooperation.

‘A Taste of ICWC’ went beyond showcasing cultural diversity; it immersed attendees in a global tapestry of cultures. Representatives from countries such as New Zealand, Fiji, Australia, Cuba, Ukraine, and more, engaged directly with visitors through interactive exhibition booths meticulously designed to convey the essence of their respective cultures, laying the foundation for cross-cultural partnerships.

Dato’ Sri Haji Fadillah said, “ICWC ‘23 serves as a dynamic platform for economic and cultural exchange. It provides countries with an invaluable chance to promote their tourism, trade, and investment opportunities. By showcasing their cultural treasures, nations can attract travelers, entrepreneurs, and enthusiasts who seek to explore and engage with the wonders they have to offer.”

Throughout the event, guests enjoyed a cultural showcase featuring captivating performances, including Indonesia’s Angklung Musical, Cuba’s Flamenco Dance, the Dominican Republic’s Bachata Dance, Malaysia’s Dikir Barat performance, the Istana Budaya Orchestra Musical, and an ‘Azizah’ ballad performed by renowned impersonator P. Radhi, celebrated for his portrayal of the beloved, late Tan Sri P. Ramlee.

In addition to this, ‘A Taste of ICWC’ introduced its first-ever ‘Aziza Cultural Excellence Award’ presented to the honorary P. Ramlee, received by his granddaughter, Najua Nasir, in recognition of his significant contributions to Malaysia’s cultural heritage.

Looking ahead, ICWC ’23 is poised to be a transformative event, featuring innovative strategies that aim to catalyze economic growth and promote global understanding. These strategies include onsite Cultural Immersion programs, such as guided tours and workshops for authentic cultural experiences, B2B matchmaking to connect local businesses with international delegates to expand reach or new markets, and specially crafted Cultural Tourism Packages in collaboration with local travel agencies that will offer curated experiences, including visits to cultural landmarks and culinary adventures, aligning with the conference’s theme of cross-cultural exchange.

Mr. Azmi Mustapha, President of ICWC, said, “These events are an invitation to promote culture as a tourism asset. Culture is not static; it is a living, breathing entity that enriches our lives and holds the potential to drive economic growth. By showcasing our cultural heritage, we attract travelers seeking authentic experiences, leading tourism revenue and sustainable development.”

“ICWC and “A Taste of ICWC” serve as reminders that culture can be a bridge, not a barrier. In an interconnected world, cultural exchange fosters understanding, respect, and collaboration. It builds bridges that connect people and nations, transcending language and politics. It is through culture that we can find common ground and work together to address global challenges,” he added.

Taking place from 16 – 19 November 2023 at the World Trade Center Kuala Lumpur (WTCKL), ICWC 23’ is supported by the Ministry of Tourism, Arts & Culture (MOTAC), & Yayasan Hasan, and partnered with the Ministry of Tourism, Creative Industry, and Performing Arts Sarawak. 

Visitors and delegates at ICWC ‘23 will discover exciting prospects to enhance their country’s visibility, establish valuable connections with new business collaborators, and drive business expansion within the tourism sector, across the world. In this regard, UDS Media warmly welcomes the participation of more local and international businesses to seize the growth prospects available at ICWC ‘23. 

For more information to become an exhibitor or attend ICWC ‘23, visit: https://www.icwc.global/